TIPS AND ADVICE
At the Bar Tips
Converting Non-Tequila Drinkers
"If you are a tequila lover like myself, then it is only natural for you to try to convert every person that you come across into someone who appreciates the nuances and characteristics of ultra-premium tequilas.
One of the simplest ways to convert non-tequila drinkers to tequila is through the introduction of the idea that tequila – premium tequila – is not just something used for shots at rowdy parties but rather something to savor like other fine aged spirits. This simple explanation will eliminate the common misconception and association with frat parties and spring break. You will then be free to re-introduce the consumer to the concept that tequila as an organic and natural product. Tequila can also be savored with a fine meal like the finest wines of the world. By using all of the 5 senses, you can guide them to not only see the qualities of a great tequila, but also to appreciate get the sensation of touch and taste.
Next time you are having a discussion about tequila, you should be able to change a few minds!"
Jeret Pena
