March 16, 2009
PARTIDA TEQUILA ANNOUNCES DISTRIBUTION AGREEMENT WITH REPUBLIC NATIONAL DISTRIBUTING COMPANY (RNDC) IN NATION’S 2ND LARGEST TEQUILA MARKET
SAN FRANCISCO, CA, March 16, 2009 - Gary Shansby, Founder and Chairman of Partida Tequila (www.partidatequila.com), announced today that Republic National Distributing Company will begin distributing Partida Tequila in Texas this month.
“We are thrilled to be working with RNDC in Texas,” said Mr. Shansby. “As the second largest tequila market in the US, Texas is critical to our success, and RNDC has proven to be the premier distributor in this very important state.”
Tom Cole added, “Partida has quickly become one of the fastest growing premium tequilas in our entire industry. The product quality, together with Gary’s history of building successful brands, makes for a winning combination. We are happy to be representing Partida Tequila in Texas with the opportunity to expand across the United States.”
“2009 is shaping up to be a breakout year for Partida Tequila despite the challenging economic environment,” said Mr. Shansby. “We are partnered with the premier distributors in their respective markets and we continue to grow in popularity with influential bartenders and beverage managers across the country as well as consumer tequila enthusiasts.”
Partida Tequila, which debuted in 2005, is currently distributed in 17 states as well as Mexico, the United Kingdom and Australia. The only tequila to be rated five out of five stars across all marques by the Wine Enthusiast, Partida — a favorite of the bartending community as well as tequila, cocktail and spirits aficionados across the country — is quickly gaining top-shelf status in many of America’s best bars and restaurants.
Republic National Distributing Company (www.rndc-usa.com) has operations in Alabama, Arizona, Colorado, District of Columbia, Florida, Kentucky, Louisiana, Maryland, Mississippi, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Virginia, and West Virginia. RNDC employs approximately 6,500 individuals nationwide.
About Partida Tequila
Partida Tequila (www.partidatequila.com) is an authentic, all-natural, estate-grown premium Tequila, made from 100% blue agave in Amatitán, the heart of Mexico’s historic Tequila region. From cultivation and harvest to cooking, distillation and aging, Partida maintains exceptional standards of quality and consistency, making Partida “the finest tequila that money can buy,” according to F. Paul Pacult, the leading spirits authority in America.
The Partida Estate produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Extra Añejo Elegante (aged 36 — 40 months). Partida Tequila is distributed in Australia, Mexico and the United Kingdom, as well as in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Oregon, Texas, Washington, DC and Washington. Partida will continue to expand aggressively and strategically in the United States.
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For Press Inquiries Please Contact
Sara Gorelick
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