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	Partida Mixes it Up in the Big Easy at the 5th Annual Tales of the Cocktail Convention Partida had an overwhelmingly strong presence at this year's Tales of the Cocktail, an annual festival held each July in New Orleans at the Hotel Monteleone, that has become America’s premier cocktail event. Tales of the Cocktail brings top industry professionals including mixologists, authors, chefs and drink designers together for several days of demos, tastings, seminars, mixing competitions, dinner-pairings and more. Partida 100% Organic Agave Nectar was used in Rhum Clement's "Save the Daiquiri" Party on July 17th. People flocked to a late-night suite on Thursday and Friday to chat with Jacques Bezuidenhout, lead Partida Bartender Ambassador while enjoying Partida Margaritas and other specialty cocktails. On Friday, the Partida Tasting Room was filled to capacity with enthusiastic attendees enjoying Partida Margaritas, tasting the marques neat and getting to know Gary Shansby, Founder and Chairman, and Jacques one-on-one. Gary was also an impressive interview subject for Natalie Bovis-Nelson in Episode 5 of the Liquid Muse Daily Recap Webisodes. Paul Clarke's "Making Your Own Cocktail Ingredients" seminar on Saturday included strawberries infused in Partida Reposado. On Sunday, Jacques and Robert Hess educated the serious die-hards who still hadn’t gotten their fill of cocktails with "The History of The Margarita" seminar. Tales of the Cocktail was a wonderful sampling opportunity for Partida, serving both to reinforce the brand within the trade community and to introduce it to consumers and influencers, who had not previously had the opportunity to taste Partida. Partida Elegante Extra Añejo was sampled for some very influential bartenders including Salvatore Calabrese and Peter Dorelli (former head bartender at Savoy Hotel in London), as well as many others who were in attendance. Partida even had the opportunity to reach out post-event to show their thanks and appreciation to those hard-working individuals who gave their time to support the Partida brand through the cocktail apprentice program. Partida is already planning their involvement for next year’s Tales of the Cocktail. Editor's Note: We at Partida wish our friends in New Orleans a safe return to the city after Hurricane Gustav.	ISSUE 0808 Two Partida Tequila cocktails made to celebrate summer and the Olympic games - Read More Welcome Jeffrey Klein and Elba Giron, the newest members of the Partida Bartender Ambassador Program to the Partida team - Read More Partida increases presence in the media as well as consumer awareness - Read More Evidence of Partida’s growing popularity can be seen in the myriad of blogs including the Liquid Muse’s interview with Gary Shansby’s during this year’s coverage of Tales of the Cocktails - Read More From sports and recreation to law parties, Partida makes the rounds in the month of August - Read More Partida displaces popular tequila brands at the back bar and in well-know restaurants - Read More Inspirit brands reports that the Partida Margarita is widely recommended in U.K. restaurants -Read More Partida shows appreciation for VIPs in the Mexican food and beverage industry -Read More Reintroducing Tequila -Read More Click here for Partida Tequila point-of-sales materials
In honor of this summer’s Olympic games, officially known as the Games of the XXIX Olympiad held in Beijing, mixologist Dalio Calado created an Asian inspired cocktail, the Oriental Mandarin. Oriental Mandarin 1 hand squeezed tangerine 1 oz Grand Marnier 1 oz Partida Blanco Tequila 2 oz ginger ale Squeeze the tangerine into a shaker filled with ice. Add Grand Marnier and Partida Blanco. Shake well, top with ginger ale while still in the shaker. Pour into rocks or highball glass and garnish with a tangerine wheel. Spring Fever Though the title suggests springtime, this cocktail makes the perfect summer refreshment. Inspired by farmers market’s fresh ingredients, ‘Spring Fever’ was created by Victoria D'amato-Moran, a bartender at Monaghan’s Sports Bar in San Francisco. 1.5 oz Partida Reposado Tequila 2 oz roasted jalapeño agave syrup 1 oz Rhubarb juice Grilled lemon squeeze 2 oz strawberry juice In a mixing tin, bruise 2 leafy sprigs of cilantro, just enough to release the aroma. Shake and strain over cracked ice. Garnished with a strawberry and mint leaves. Partida Tequila Welcomes Newest Bartender Ambassador to the Team Jeffrey Klein started in the service industry as a dishwasher at the tender age of 15 and has worked at several different restaurants and bars from a four-star restaurant at a private country club in North Carolina to a local chain Steakhouse. Having done everything from washing dishes, running and expediting food, to waiting tables, line cooking, and finally bartending and managing, most recently Klein was asked to help design and set up the bar program at a new restaurant, Beck's Old Florida in St. Petersburg. Klein joins the Partida team as a Florida Bartender Ambassador responsible for the Tampa/St. Petersburg area. "I have the ability to create new drinks for ever growing cocktail lists with the most recent addition being the Partida Florida Mojito,” said Klein. Partida Florida Mojito Start by muddling 4-5 mint leaves, 2 limes and an orange slice in the bottom of a glass. Add ice, 1/2 ounce Partida Agave Nectar, 1 3/4 ounce Partida Reposado, a dash of orange juice and shake. Top with a shot of soda water and garnish. New Jersey Bartender Joins the Partida Bartender Ambassador Program Recent addition to the Partida Bartender Ambassador Program, Elba Giron, has been in the spirits industry for eight years and has received training from some of New York’s finest bartenders/mixologists. Dushan Zaric of Employees Only, Charlotte Voisey and Tony Abou-Ganim have all shared a role in shaping Elba’s passion for mixology. As the Partida Bartender Ambassador in New Jersey, Giron has also been working to create different Partida based cocktails. Over the past year, Giron has been involved with competitions, winning the grand prize in her first competition, Ultimate Cocktail for a Cure in August 2007 with her signature cocktail, Silver Granate. At the recent competition held in New Orleans at Tales of the Cocktail in July, Giron debuted her signature Bloody Mary, Asia & Beyond. A recent graduate of Rutgers University, Giron is pursuing her passion for photography and is published in the Photographer’s Forum: Best of College Photography 2007. "I plan on starting a small cocktail styling boutique where I combine photography and well-designed cocktails,” said Giron. Partida Elegante Appears on the Tom Leykis Show Noted spirits journalist, Dan Dunn introduced Partida’s Elegante Extra Añejo on-air to the team at the Tom Leykis show in July. Everyone in attendance liked the design of the bottle and appreciated the smoothness of the tequila. Leykis called the Elegante "delicious," and described it as having "spicy qualities and honey notes." To listen, click here: Tampa Bay Illustrated Features Partida Cocktail The July/August issue of Tampa Bay Illustrated featured the De Santos’ Florida Margarita, from De Santo’s restaurant in St. Petersburg. The cocktail includes Partida Añejo, Cointreau, orange juice, lime juice and club soda. To read the full article, click here: Partida Photographed Throughout Vegas Vegas Magazine included Partida in its August issue with multiple photographs with the Partida lime squeezer included in various photos in the feature. To read the full article, click here: Cheers Praises Partida Elegante Partida Elegante was given great praise in the July/August issue of Cheers magazine. The reviewer claims that in Partida Elegante "a star is born,” and that Elegante is "a dramatic example of what can be achieved when patience and expertise meld with unbridled passion.” To read the full article, click here: Market Watch Features Partida Tequila In the July/August issue of Market Watch, Partida was included as a high-end shot at Diego’s Restaurant in the MGM Grand Hotel & Casino in Las Vegas. To read the full article, click here: The Liquid Muse Tastes Elegante With Gary Shansby When the Liquid Muse, Natalie Bovis-Nelson, went to this year’s Tales of the Cocktail in New Orleans, she got a very special treat: a tasting of Elegante with Partida Founder and Chairman Gary Shansby. To view the webcast, click here: To read the full article, click here: Partida Sponsors Party for Los Angeles Blogger On August 5th, fans of blogger Caroline received two complimentary hours of Partida at Bar Lubitsch in Los Angeles to celebrate her 3rd year of writing her blog, "Caroline on Crack.” Guests sipped on margaritas made with Partida Blanco, cucumber foam and the Partida 100% organic agave nectar, and the Siesta, made with Partida Reposado, Campari and grapefruit. To read the full article, click here: Partida Partners with Binny’s Beverage Depot for Hinshaw and Culberston Event On Thursday, July 24th, Partida Tequila and Binny’s Beverage Depot, Chicago’s largest retailer of fine wine and spirits with 23 stores in the Chicago area, partnered for a tasting event at Hinshaw and Culberston, one of Chicago’s leading law firms. Sofia Partida led approximately 100 attorneys and their clients through a guided tasting of each Partida Tequila expression. "It was a most successful event and everyone was extremely impressed with the quality of Partida. It was a wonderful opportunity to partner with Binny’s Beverage Depot and a fabulous way to market Partida to a large group of professionals, who will no doubt go out and purchase our products,” said Nancy Minasola, Partida Illinois/Indiana Regional Manager. Throughout the event guests were served hors d’oeuvres and Partida Margaritas made by Alex Fowler, Partida Chicago Bartender Ambassador. According to Minasola, "Everyone was very excited about the Partida Margarita and we have received several emails post-event from attendees inquiring which restaurants serve Partida.” Partida Tequila Shooters Softball Team Chicago Champions The Partida sponsored softball team, ‘Shooters’ was triumphant in the semi final game with a come from behind with a 13-12 extra innings win. Repeat champions for the Chicago Sport and Social Club Spring 12" Coed Recreational Softball League, the Shooters went on to win the finals with a score of 8-7 in Chicago on Saturday, August 9th. The team consisted of top players who frequent the local dinners hosted by Partida. "After each game the team hung a banner and celebrated the victory with their own Partida Tequila,” said Nancy Minasola. Partida and DJ Irie Kick-Off the Weekend at Aerobar in South Beach On August 15th, Partida and DJ Irie kicked off the weekend in style at South Beach’s newest hotspot, Aerobar. DJ Irie invited his closest friends to join him and sip on his favorite spirit, Partida Tequila. The bartenders served Partida Margarita’s to the hip and trendy crowd as they danced the night away. Bam! Partida Tequila on Emeril’s Menu According to Bill Hall, Partida Arizona, Colorado and Nevada Regional Manager, "Emeril's located in the Las Vegas MGM Grand Hotel is averaging around 4 cases per week of Partida. Pairing Partida with such a well-known Chef and establishment is great for the brand!” Partida Fan Serves Favorite Tequila at California Housewarming Party Avid Partida Tequila fan, Tony Abadia and a group of over 50 family and close friends gathered to celebrate the move to his new Fremont, CA home. Abadia served only Partida Margaritas and other Partida based cocktails to his guests. Salty Senorita Promotes Partida Throughout Arizona As part of the 8-week promotion that began on Friday, August 15th, Partida and Salty Senorita invited all Arizonians to come visit and enjoy Partida Margaritas and other Partida cocktails. "We are estimating a lot of depletion over the course of the promotion with consumer samplings all over Arizona,” said Bill Hall. Partida Placements Outnumber Patron at Peppermill in Reno Bill Hall reports that all three Partida marques have the "best back bar location” while Patron and Don Julio only have one placement each behind the bar at the Peppermill Reno Casino and Hotel. Upcoming Events: Tuesday, September 2 Join Partida Florida Bartender Ambassador, Marita Leonard for Partida Margaritas and hors d'oeuvres at the ‘In the Biz’ party at Nemo 6:00pm - 8:00pm 100 Collins Avenue Miami, FL For More Information and to RSVP, please contact Marita Leonard at 786-390-1788 or marita216@hotmail.com Friday, September 12th Partida will sponsor a tequila tasting event at the Museum of Latin American Art 7:00pm- 10:15pm 628 Alamitos Ave Long Beach, CA 90802 (562) 437-1689 www.molaa.com Christmas in July at Harvey Nichols "On Thursday, July 9th, Harvey Nichol’s flagship store located in Knightsbridge hosted a ‘Christmas press day,’ showcasing a small number of its elite food and premium spirit brands, of which Partida Tequila was one. They demonstrated the strong food pairings available to Partida, choosing to sample Añejo with a fine, dark chocolate from Amedei. The caliber of press in attendance was rather high, with journalists arriving from publications like The Sunday Times and Living T.V. All in attendance were impressed with the amazing flavor profiles of Partida and the pairings.” U.K. Restaurant Chain List Partida Margarita as Sole Margarita Inspirit brands announced that the Partida Margarita made the national cocktail list for The Living Room Group, a U.K. chain of restaurants. The first listing on the page, is the Partida Margarita, which is widely recommended by the restaurant and staff. —Amy Hutchings, Inspirit Brands Partida Appreciation Events Hit Los Cabos To show their appreciation for the accounts that have helped establish Partida as an ultra-premium tequila in Los Cabos, Tequila Partida de México organized two celebratory events, ‘Partida Breeze’ and ‘Partida Cabo Nite,’ held on Tuesday, July 22 and Wednesday, July 23, respectively. Partida Breeze consisted of a tasting session of the Partida Blanco, Reposado, and Añejo led by a prominent tequila expert on board a Turkish sailboat, while it cruised the beautiful Sea of Cortes. Twenty-five VIP guests joined the Partida crew for the sunset trip. Among the guests were hotel general managers, food and beverage directors, distribution directors, and restaurant owners - all key players at the forefront of the Los Cabos tourism industry. Partida Breeze was the first event of its type to be held in the area by any spirits brand. Partida Cabo Nite was held at the high-end Nikki Beach at the ME Cabo, in San Lucas. Greeted with Partida Margarita on their arrival, 150 plus guests enjoyed a night of fine canapés, music by a live DJ, and a lively carnival drum-and-base show. Attendees clad in black Spirit Bird t-shirts, danced the night away while enjoying the Partida ambience. — JP DeLoera, Partida de Mexicoo "If you are a tequila lover like myself, then it is only natural for you to try to convert every person that you come across into someone who appreciates the nuances and characteristics of ultra-premium tequilas. One of the simplest ways to convert non-tequila drinkers to tequila is through the introduction of the idea that tequila – premium tequila – is not just something used for shots at rowdy parties but rather something to savor like other fine aged spirits. This simple explanation will eliminate the common misconception and association with frat parties and spring break. You will then be free to re-introduce the consumer to the concept that tequila as an organic and natural product. Tequila can also be savored with a fine meal like the finest wines of the world. By using all of the 5 senses, you can guide them to not only see the qualities of a great tequila, but also to appreciate get the sensation of touch and taste. Next time you are having a discussion about tequila, you should be able to change a few minds!" —Jeret Pena, Partida Texas Bartender Ambassador A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com