March 10, 2009

PARTIDA TEQUILA ANNOUNCES DISTRIBUTION AGREEMENT WITH SOUTHERN WINE & SPIRITS IN FOUR KEY TEQUILA MARKETS

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SAN FRANCISCO, CA, March 10, 2009 - Gary Shansby, Founder and Chairman of Partida Tequila (www.partidatequila.com) and Harvey Chaplin, Chairman and CEO of Southern Wine & Spirits (www.southernwine.com), announced today that Southern Wine & Spirits will begin distributing Partida in four of the country's top tequila markets - California, Florida, New York and Colorado - in the first quarter of 2009 with additional states likely to follow.

"We couldn't be more excited than to be partnering with the most powerful and prestigious distributor in America, Southern Wine & Spirits," said Mr. Shansby. "Southern's legendary execution and high performance are the envy of the industry. We're looking forward to a mutually rewarding relationship that will continue to expand for years to come." Mr. Chaplin added, "Partida has quickly become one of the favorite premium tequilas in our entire industry. The product quality together with Gary's history of building successful brands makes for a winning combination. We are very, very happy to be representing Partida Tequila."

Partida Tequila, which debuted in 2005, is currently distributed in 17 states as well as Mexico, the United Kingdom and Australia. The only tequila to be rated five out of five stars across all marques by the Wine Enthusiast, Partida - a favorite of the bartending community as well as tequila, cocktail and spirits aficionados across the country - is quickly gaining top-shelf status in many of America's best bars and restaurants.

About Partida Tequila

Partida Tequila (www.partidatequila.com) is an authentic, all-natural, estate-grown premium Tequila, made from 100% blue agave in Amatitán, the heart of Mexico's historic Tequila region. From cultivation and harvest to cooking, distillation and aging, Partida maintains exceptional standards of quality and consistency, making Partida "the finest tequila that money can buy," according to F. Paul Pacult, the leading spirits authority in America.

The Partida Estate produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Elegante (aged 36 - 40 months). Partida Tequila is distributed in Mexico and the United Kingdom, as well as in Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Oregon, Texas, Washington, DC and Washington. Partida will continue to expand aggressively and strategically in the United States.