January 1, 2010

SAVOR THE SPIRIT OF MEXICO WITH PARTIDA
What You Don't Know About Tequila May Surprise You

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Since its launch, Partida Tequila has worked to bring premium tequila out of the shot glass and into the Champagne flute. As a leader in the premium Tequila category, Partida has made it its mission to educate consumers on the true nature of tequila and how to enjoy it.

Much like fine wine, Partida is estate-grown in a particular terroir. The land is ideally suited to the cultivation of blue agave, which is harvested by hand and carefully fermented. While most tequila distillers draw from a jumble of different agave growers, Partida controls its own agave production which provides a high degree of control over the quality of the finished spirit. The result is a smooth, elegant Tequila with floral and citrus notes that can be savored like a fine wine.

There are many misconceptions about tequila that Partida would like to dispel. Here are a few things you may not have known about Mexico's favorite spirit:

5 things you probably didn't know about Tequila:

1. Although it's a common perception that tequila is made from cactus, it's actually made from the agave plant, which is a member of the lily family. Partida Tequila is made from 100% estate grown blue agave.
2. Like fine wine, Partida Reposado, Añejo, and Elegante Tequilas are aged in oak barrels.
3. It takes 7 to 10 years for an agave plant to reach maturity. Once the piña, or heart of the agave, is ideally ripened, the lush sugars make for a premium tequila like Partida.
4. Tequila is more than just a name, it's also a place. The Tequila region is in Mexico, and was declared a UNESCO World Heritage Site in 2007.
5. Tequila was the first spirit distilled in North America. Legend has it that the Conquistadors refined the traditional fermenting practices of the indigenous people when their supplies of European brandy gave out.

5 tips for enjoying Tequila:

1. When drinking premium tequila like Partida neat, try a snifter instead of a shot − these glasses will enhance the varied notes of Partida Tequilas and lead to a whole new level of enjoyment.
2. Forget salt & lime! Partida is so smooth that you can sip it neat like the finest Single Malt Scotch.
3. Partida Tequila is a sophisticated spirit that can be used in classic cocktails. Try a twist on the Martini by substituting Partida Blanco for gin and Lillet for Vermouth, then add a grapefruit twist to create a refreshing, delicious cocktail. Or, to spice up Sunday brunch, switch out vodka for Partida Tequila to create a Bloody Maria, a fun new take on the Bloody Mary.
4. Stop obscuring the tequila in your Margarita. Pare this cocktail − America's favorite − down to its essentials: lime, your Partida Tequila of choice and Partida Agave Nectar, and shake with ice.
5. Like fine wine, tequila is aged to enhance different characteristics. Try Partida Reposado for its round, complex characteristics, while the Añejo − aged for eighteen months − is perfectly smooth for enjoying after dinner. For a special treat, indulge in Partida Elegante Extra Añejo, aged 36 months to absolute perfection.