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Partida: A Class Act at the
Manhattan Cocktail Classic
During
the weekend of October 3rd, bartenders, mixologists, cocktail
enthusiasts and premium spirits companies descended on New York for the
first-ever 2009 Manhattan Cocktail Classic.
The unforgettable weekend featured educational seminars at the Astor
Center (New York's leading food, wine and spirits event space) and
NYC's best cocktail bars — led by some of the biggest names in the
cocktail industry including Dale DeGroff, Doug Frost, Allen Katz, Steve
Olson, Paul Pacult, Gary Regan, Julie Reiner, Audrey Saunders, Andy
Seymour, and David Wondrich — parties and a Sunday Night Gala at the
New York Public Library.
Steve Olson led a lively and educational seminar called 'The Agave
Session: The Magical Elixirs of Mexico.' Attendees tasted nine
tequilas, including Partida Blanco, and learned about the history and
origins of agave-based spirits.
On Sunday evening, everyone donned their best evening attire and headed
to the New York Public Library's majestic Astor Hall for three hours of
dancing and jazz by Vince Giordano's Nighthawks, dining and cocktail
sipping from twelve separate amazing bars. Partida's own Jacques Bezuidenhout
was behind one of the featured bars making a delicious drink called the
"212," made with Partida Reposado, Aperol and fresh grapefruit juice. A
great time was had by all who attended the weekend, and Partida is
looking forward to participating in the May Manhattan Cocktail Classic.
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Añejo Old-Fashioned
Añejo Old-Fashioned by Marcos Tello of the Edison Bar, USBG Los Angeles Chapter President
2 oz. Partida Blanco Tequila
2 oz. pineapple juice
1/2 oz. grenadine
2 cherries and 1 lime muddled
Shake, strain over fresh ice. Garnish with pineapple chunk.
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Partida Nominated as 'Distillery of the Year'
The September issue of Wine Enthusiast Magazine,
nominated Partida Tequila as 'Distillery of the Year' in their 2009
Wine Star Awards. Partida shared its nomination with St Germain, Hangar
One, Hendrick's Gin and Martell Cognac.
To read the full article, click here |
002 Houston Magazine Puts Partida in 'Top Shelf' Category
In the September issue of 002 Houston Magazine, Partida Añejo is included in a bar of "Top Shelf" spirits. The beautiful image shows the Partida bottle against a striking bar.
To read the full article, click here
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Market Watch Pictures Partida at 2009 Tales of the Cocktail
 Partida Tequila and Jacques Bezuidenhout are pictured on the events page in the September issue of Market Watch.
To read the full article, click here
Santé Tasting Notes for Partida Elegante
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Partida's award-winning Extra Añejo Elegante was given detailed tasting
notes in the September issue of Santé Magazine. The magazine included
descriptions on the color, nose, feel in mouth, taste and finish,
noting it as a super-premium product made for sipping.
To read the full article, click here
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Partida Blanco Featured in the Wine Enthusiast
The September issue of Wine Enthusiast
included a feature on Blanco Tequilas for sipping and mixing. Partida
was included in the round-up, and described as "ultrachic," and having
a "warm, luxurious palate." Two cocktails were also included: the Look
Better Naked Margarita by Adam Seger of Chicago's Nacional 27 and the
Little Witch by Raul Flores of Pegu Club.
To read the full article, click here
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 CNBC.com highlights Gary Shansby in Article on 'Premiumization'
On September 4th, CNBC.com, with a circulation of 83,394,000, ran
an article about luxury brands and maintaining brand integrity during
tough economic times, quoting Gary Shansby, Founder,
Chairman and CEO of Partida Tequila, throughout the piece. Gary talked
about brand positioning, pricing and the risk of discounting.
To view, click here
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Gary Shansby and Partida Tequila Featured in Three-Part Story on Examiner.com
Tequila blogger Ryan Kelley wrote a three-part feature on Examiner.com based on an interview that he held with Gary Shansby.
The articles ran in August and September and included information about
Partida Tequila, quotes from Gary and background on his brand building
experience.
To read the full article,
click here
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Famed Chef and Restaurateur Bobby Flay 'Tweets' about Partida on
Twitter
Renowned Chef and Restaurateur Bobby Flay, made famous by his delicious
recipes and fun personality on The Food Network, "tweeted" about the
Partida Margarita on his Twitter account, bflay on September 21st.
Partida Tequila Blanco Cocktails on Blogs.glam.com
At a recent BizBash
party in New York City, the Daylight Line cocktail was served with
Partida Tequila Blanco. Blogs.glam.com reported on the delicious
cocktails and food served at the event on October 8th.
To read the full article,
click here
NYMag.com Informs Readers about Mayahuel 'Day of the Dead' Fundraising Dinner
NYMag.com recommends readers to visit Mayaheul in New York City on
November 2nd for Partida's Day of the Dead party. Proceeds will benefit
the Animal Rescue NYC Foundation.
To read the full article,
click here
Whatscookingatdd.com Loves Partida Tequila
WhatsCookingatdd.com wrote their praises of Partida Tequila after a
team of reviewers sampled the product on October 10th. They called
Partida "crisp and clean," with a "subtle warmth."
To read the full article,
click here
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Upcoming Events:
"Day of the Dead" Benefit Cocktail Party at Mayahuel
New York City's hotspot Mayahuel will host a "Day of the Dead" benefit cocktail party
for Animal Rescue NYC on
Monday, November 2nd
from 9-12 PM.
Renowned mixologist and Mayahuel principal Phil Ward will be behind the
bar creating custom Partida Tequila cocktail creations for this
one-night only celebration. The party will feature an entirely new
appetizer menu and Partida Tequila bar.
Partida Sampling at 67 Orange Street
Partida's New York Regional Manager Antonia Fattizzi will be on hand at the cocktail hotspot 67 Orange Street
in New York City's Harlem on November 17th at 7 p.m. Antonia will be
sampling Partida and a special, yet to be unveiled, cocktail that 67
Orange Street is creating and will add to their cocktail list following
the event.
Bobo 2nd Anniversary Party, New York
New York's acclaimed Bobo
Restaurant, located in the heart of the West Village, hosted their
second anniversary party at the end of September. They hosted more than
200 guests including friends, family and regulars at the bar. Partida
cocktails were crafted by some of New York's top mixologists and
enjoyed by all.
Cesar Galindo Fashion Show, New York
Bobby Huegel from Anvil Bar & Refuge
in Houston served delicious Partida Tequila signature cocktails at the
Cesar Galindo Spring 2010 Fashion Presentation at the M2Lounge in New
York City on September 10th. Over 200 guests enjoyed the evening,
highlighted b Bobby's own 'Moda Fresco,' made with Partida Blanco.
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Mexican Independence Day
On September 16, Partida Tequila joined with Havana Central Restaurant in
New York City to celebrate Mexican Independence Day. The inside of the
Times Square location was adorned with authentic Mexican decorations
from mini Mexican flags to colorful woven blankets. Guests sipped
Partida Margaritas and munched on tortilla chips and guacamole while
listening to the upbeat music of a live band.
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General Manager at Mesa Grill Motivating Staff In Unique Fashion
JP Francois, General Manager of Bobby Flay's Mesa Grill at Caesar's Palace in Las Vegas is
a huge Partida fan and a great supporter. He has kept his staff
extremely motivated to introduce Partida cocktails to Mesa Grill diners
by holding fun and creative competitions. JP created three separate
45-day contests for his staff to see who could sell the most Partida
cocktails.
James Kim won the first and third contests by selling a
combined 861 Partida margaritas and cocktails! Encina Arias won the
second contest by selling 243 Partida cocktails.
Partida recently received an email from one of their very
satisfied customers. Dennis Sholl wrote, "I tried your tequila at the
insistence of my waitress, Encina, at Mesa Grill in Las Vegas. I loved
it! Next chance I get I am going to find some for my personal bar."
Congratulations to JP, James and Encina -- keep up the great work!
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Partida Receives High Praise from a Happy Customer
Partida received an unexpected and gracious email from a new fan in Texas.
Jonathan Blakemore contacted Partida through the website,
saying, "I just wanted to take a moment to thank you for making an
exceptional tequila. I had never had your product before tonight. I
walked into my favorite bar (Agave in Rockwall, TX) and asked my
bartender Sammy for his recommendation for a good tequila. He strongly
recommended your product. After trying your Añejo I have to say it is
the best tequila I have ever had. I can't wait to try the rest of your
products. Keep up the great work."
Partida appreciates and welcomes all comments about experiences with Partida Tequilas.
A special thanks to mixologist Sammy at Agave for educating his customers and generating great buzz around Partida Tequila.
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Tres Agaves and Gulala Visit
Fresh from having celebrated Mexican Independence day the week before, the teams from Tres Agaves San Francisco and Tres Agaves Roseville,
California , once again visited the birthplace of tequila, Amatitan.
Joining them in their visit was Esteban Morales from Gulala, one of
Guadalajara's top cocktail venues.
As always, the highly enthusiastic and knowledgeable guests paid close
attention to José Valdez, as he explained the tradition of Partida, the
lands, and the tequila making process. Tres Agaves is one of America's
premier tequila bars with a highly dedicated staff. Join them for an
evening sip of Partida, they'll be more than happy to share their
passion for tequila with you!
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Cocktail Times Visit
Yuri Kato from Cocktail Times visited
the Partida Tequila distillery in early September along with some of
her cocktail enthusiast colleagues to learn more first-hand about the
'World's Top-Rated Tequila,' Partida. Ms. Kato shared her wealth of
experience from having visited many other spirit distilleries, and
shared her extensive cocktail background as well. José Valdez led the
tour, starting from the fields and going through all the way to the
hand-bottling line. |
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Partida's 'Tequila Technicians'
On October the 4th, José Valdez (Partida's Plant Manager) and JP De Loera
(PR Coordinator and Tequila Educator in Mexico) became certified
'Tequila Technicians,' completing a six month course offered by the CRT
(Consejo Regulador del Tequila), the official tequila regulatory
authority of Mexico, and the UAG (Autonomous Guadalajara University).
It is a comprehensive technical course which covers everything there is
to know about the production of tequila, starting with the agave, its
cultivation and harvesting; and goes through every step of the whole
tequila process from cooking, milling and fermentation to distillation,
aging and bottling.
Staff Training at Ritz-Carlton Cancun
José Valdez, Partida's very own plant manager, and JP De Loera
were invited by the Ritz-Carlton Cancun to further the tequila
expertise of their highly professional Food and Beverage staff. Over 30
people attended the Partida Tequila Seminar and were able to taste all
Partida marques, as well as review the basic steps of premium tequila
making.
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A newsletter is only successful if people see and read it! We encourage
you to forward this newsletter to friends, colleagues and potential
Partida aficionados. If you have any questions or would like to see
something featured in an upcoming issue, please email newsletter@partidatequila.com
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