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The BAR Stars Come Out for Tequila Immersion Day 2008
On October 13th in San Francisco's One Market Restaurant, 40 of the top bartenders on the West Coast gathered for a rare treat: a full-day seminar on tequila and tequila cocktails taught by the founding members of BAR , which reads like a Who’s Who in the spirits and cocktail world: Dale DeGroff, Paul Pacult, Steve Olson, Andy Seymour and Dave Wondrich. Leo DeGroff and Partida Bartender Ambassadors Jacques Bezuidenhout and Willy Shine rounded out the cast.
Tequila Immersion Day participants learned about the history of tequila, tasted 32 tequilas blind and sampled cocktails created by the BAR team. Gary Shansby, Founder & Chairman of Partida Tequila, made sure that the focus of the day was squarely on education. "The success of our brand — and the whole super premium tequila category — depends on great bartenders learning about this wonderful spirit, mixing cocktails and sharing their knowledge with cocktail and spirits enthusiasts,” said Mr. Shansby. "The attentive and enthusiastic response from the great group of bartenders who attended proved to me that we are definitely on the right track with our focus on education."
Special thanks for this year’s Tequila Immersion Day goes to Jacques and the staff at One Market who worked to pull off a flawless event despite huge logistical challenges (and lots and lots of glassware).
Here are a few quotes from the participants of last year’s Tequila Immersion Day.
"Tequila is at the forefront of the spirits category. There are more premium brands out there now and both bartenders and consumers are becoming more knowledgeable about premium 100% blue agave tequila, such as Partida. Bartenders are also starting to explore the Reposados, Añejos and Extra-Añejos Tequilas and newer more interesting cocktails are exploding onto the scene. I really enjoy Partida Tequila, it’s great stuff."
— Gardner Dunn, 33 Libations, New York
"I thoroughly enjoyed Tequila Immersion Day last year. I learned a lot and it was great to be with all the leading spirit professionals. I feel my understanding of Tequila improved dramatically and I am now educating consumers on what a great spirit Tequila is. Partida is my favorite Tequila because of its pure agave flavor and smoothness. The Partida Reposado is my favorite and the best representation of a Reposado I have ever had."
— Chris McNeill, Blue Pointe, Atlanta
"Not only did my experience at Tequila Immersion turn me on to the spirit in a way I had not appreciated, it sparked a fire for us in Los Angeles in the cocktailian community...How did Partida do this? They showed a care not only for their product, but for the entire tequila spirit medium. That kind of care bleeds over into the way we care about other spirits and people in our industry. Thank you!"
— Eric Alperin, The Varnish, Los Angeles
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Exotic Pumpkin Margarita recipe using Partida Reposado.
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Tequila is sexy, sophisticated and healthy.
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Bloggers are sampling and creating their own unique Partida recipes.
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Bartender Ambassadors Jacques and Elba teach you how to make perfect Tequila Cocktails.
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Taste delicious cocktails at the trendiest restaurants and bars.
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Read our NEWEST section where we welcome guests to our home. -Read More
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The Legendary Dre Masso of the Worldwide Cocktail Club takes Partida to Scotland. -Read More
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Dr. Jaime Villalobos leads Mocambo through the three expressions of Partida. -Read More
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Click here for Partida Tequila point-of-sales materials
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Pumpkin Margarita
2 oz. Partida Reposado Tequila
1 oz. fresh lime/lemon juice mix
splash of pumpkin puree
sesame seeds
lime wedge
Rim a cocktail glass with lime juice and sesame seeds. Mix ingredients in a shaker with ice and shake well. Strain into cocktail glass. Garnish with a lime wedge. - Courtesy of Crema Restaurante
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Leaders Magazine feature on Gary Shansby
Leaders Magazine recently interviewed Partida Founder and Chairman Gary Shansby in their November/December issue. Leaders Magazine is described as "the exclusive boardroom of the best and the brightest."
To download the full article, click here
Chilled Magazine feature on Partida Elegante & Elba Giron
Chilled Magazine highlights the Partida brand prominently in its "Tequila Issue." Partida Elegante is listed in "Tequila Joe's Top 10," the Blanco and Reposado tequilas were also featured in recipes by bartenders Ted Carducci and Kelsey Crenshaw. Our very own Bartender Ambassador Elba Giron is also the "Featured Mixologist" for the November/December issue.
To read the full article, click here
Partida Praised for Health Benefits
Adam Seger, owner of Nacional 27 in Chicago, quotes Partida Reposado for being "aromatic and downright delectable...food friendly, and features ingredients high in antioxidants," which accommodates his health-conscious clientele. Read the article and get the recipe here.
To read the full article, click here
Sexy & Sophisticated Teq Talk
Bartender Ambassador Stephen Perry makes Tequila sexy and sophisticated again with the lovely VJ Michelle Corr and Marty of Piñata Nueva.
To listen, click here
Elegante Recommended for Holiday Gifting
Home on the Lake, a magazine for residents of lakeside homes, recommends Partida Elegante as a spirit for gift-giving and bringing to soirees during this holiday season.
To read the full article, click here
Imbibe Magazine Holiday Gifts
Imbibe Magazine calls Partida Añejo "An unforgettable sipping tequila with rich and velvety notes of vanilla, caramel and peppery spice" and a perfect gift under $100.
To read the full article, click here
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Bon Appetit Supper Club & Cafe, New York
Partida Tequila was the exclusive tequila at Bon Appétit Magazine’s 2008 Supper Club and Cafe, which took place on October 23 – 31 in New York. Partida Tequila was poured at events throughout the week, and served hand-crafted cocktails at select events. The Supper Club featured private dinners and parties hosted by renowned chefs such as Mario Batali, Charlie Trotter, Cat Cora, John Besh, Michael Psilakis and Tyler Florence. Partida Bartender Ambassador Elba Giron led a 30 minute tequila demonstration. She started with background information about tequila and then spoke about what makes Partida Tequila so special. She invited a few people from the audience to taste each of the 3 marques. Elba also demonstrated making the Partida Margarita and asked for an assistant from the audience to show how delicious it is and how easy it is to make. The demonstration was well received and the audience loved the recipes Elba shared.
The Partida Magarita Video
Master Mixologist and Bartender Ambassador Jacques Bezuidenhout shows you how to make the perfect Margarita.
Partida on Burn Notice
Partida Tequila appeared on USA Network’s hit TV show ‘Burn Notice’.
Partida at the Best of Boca & Beyond
On November 6th, the Boca Center came alive with over 450 guests at the Best of Boca & Beyond 2008 presented by Boca Raton Magazine. Guests enjoyed delicious appetizers and desserts from some of the top restaurants in the area including: Rocco's Tacos, The Ritz-Carlton, Palm Beach, Boneheads, Bourbon Steak, Blue Martini and Lemongrass. Fine wines and specialty cocktails were served, but the Partida Margarita booth had the longest and busiest line. Bartender Ambassador Marita Leonard and her team served over 900 Partida Margaritas that evening. Quotes such as "best margarita I ever tasted," "never thought a tequila could taste so smooth" and "I usually don't like or drink margaritas, but I could drink these all day long!" could be heard throughout the entire evening. It was a magical evening for all...great food, wine, cocktails and a chic fashion show. Proceeds from the event went to the Twin Palms Center for the Disabled and the Golden Bell Education Center. "When you are at an event such as this one, only the best will do and that's what we provided," said Marita Leonard, Partida Bartender Ambassador in Miami.
Alderman Reilly of Chicago’s 1st District hosts Cocktail Event
On November 13th, Partida Tequila partnered with Streeterville Chamber of Commerce to host the State of the Ward with Alderman Brendan Reilly of Chicago’s 1st District. Held at the dramatic new Instituto Cervantes, 150 of Chicago’s political and business elite mingled and shared ideas on how to improve the city.
Sofia Partida at Binny’s Willowbrook, Chicago
Sofia met one of Partida’s biggest fans in Chicago at the Binny's Willowbrook store. Bartender Ambassador Alex Fowler hosted two limited group seminars at Binny's Willowbrook and Ivanhoe Castle locations on October 29th and 30th. Both seminars were very successful and sold 2 cases of Partida plus Elegante. "Partida has raised the bar in the world of premium tequila. Once you've tried Partida, you'll never accept anything less," said Dr. Marc Swerdlick.
Partida a Big Hit in Tucson, Arizona
“Partida Tequila is the new and trendy tequila that is rising to the top! Accounts around Tucson, AZ, such as El Charro, Café Terra Cotta, Old Pueblo Grill foothills, and Miguel's La Posada are featuring the superb organic agave nectar margarita.” – Michelle Flores, Alliance Beverage Tucson Promotions Manager
Click here to read full article.
Cien Agaves 1-Year Anniversary, Phoenix
Top Partida account, Cien Agaves celebrates its 1-Year Anniversary with Partida Margaritas.
Event at Desert Mountain
Desert Mountain is one of Arizona's premier residential communities. It is situated just north of Cave Creek overlooking the Phoenix/Scottsdale area and the vistas are simply beautiful. Each year, the Desert Mountain community organizes an expo to reintroduce the residents to the menus of each clubhouse, meet up with friends and view the social calendar for the coming season.
This year, The Expo was held on October 30th and hosted 1,000+ guests. Since Partida is represented at every clubhouse and restaurant, it took center stage as one of the fine spirits sponsoring the event. Regional Sales Manager Bill Hall and Bartender Ambassador Stephen Perry introduced many of the residents to the full line of Partida Tequilas, as well as the Partida Margarita. Many guests wanted directions to the closest retailer where Partida is sold. One gentleman returned for another glass of Partida Añejo for his wife and noted that she is a devout Patron drinker, but Partida has just made her reconsider her options. It was obvious by the end of the evening that Partida had won over many of the residents. "While there were plenty of margaritas consumed, I was delighted that many of the residents recognizing a fine spirit when they taste one and sought out Partida to sip neat or on the rocks," said Stephen Perry, Partida Bartender Ambassador in Phoenix.
Upcoming Events:
Winter Wonderland Cocktail Soiree
December 11th from 7:00pm-10:00pm
Architectural Artifacts/Atrium
4325 N. Ravenswood Avenue
Chicago, IL 60613
www.atriumeventschicago.com
Join yelp.com and 1,000 of Chicago's elite yelpers in sampling dishes from some of the city's finest restaurants and tasty winter cocktails from top mixologists. Mixologist Matty Colston of BlackBird will be shaking up some delicious wintertime cocktails with Partida Añejo Tequila.
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Opening of Pranna
Partida Bartender Ambassadors Willy Shine, Aisha Sharpe and Elba Giron have just helped open Pranna Restaurant in midtown Manhattan. Pranna is an ultra modern, super chic restaurant and lounge that infuses the cuisines of Southeast Asia with an Indian twist. Willy, Aisha and Elba set up the delicious, one-of-a-kind cocktail menu using only fresh fruit, Asian spices and premium spirits. One of the signature cocktails on the menu is the Thai-Gave using Partida Blanco Tequila and cilantro.
Jax Kitchen Victory at the World Margarita Championship
Owners Brian and Sandy Metzger of Jax Kitchen won the World Margarita Championship using Partida Blanco Tequila. The 3rd Annual World Margarita Championship was held on October 23rd at the Historic Train Depot in Downtown Tucson, AZ. See next issue for full story.
The Shank’s Cocktail at Louis 649
Gianfranco Verga’s “The Shanks” with Partida Blanco Tequila is now featured on the cocktail menu at Louis 649. Louis 649 is one of premier jazz/music lounges in New York City’s Lower East Side.
The Camelback Inn’s BLT Steak & R Bar
The Camelback Inn is one of Phoenix's original and favorite resorts. Nestled in Paradise Valley, it has a commanding view of Camelback Mountain and offers some of the finest dining in Arizona. BLT Steak is Chef Laurent Tourondel's adaptation of the modern American steakhouse. They also have a great cocktail on their menu called the Last Oasis made with Partida Blanco and Partida Agave Nectar. R Bar is a contemporary gathering spot, perfect for meeting old friends or new people. R Bar features a variety of hand-crafted cocktails, house-made infusions and the Inn’s signature margaritas. Their Acai Passion cocktail uses Partida Blanco, Acai liqueur and passion fruit.
Partida at The Mission
The Mission Restaurant in Scottsdale, Arizona features Partida Blanco in their signature Mission Margarita. Chef Matt Carter has created a fantastic "modern Latin American" menu–-a unique combination of Peruvian, Ecuadorian and Brazilian cuisine.
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On October 29th & 30th, Partida hosted a very important group from the UK. Amongst the visitors were Tomas Estes (Ambassador of Tequila to Europe) and his son Jesse Estes, Stuart Ekins and James Shelbourne from InSpirits, as well as Chef Mark Hix and journalists Alice Lascelles and Tom Parker Bowles.
The visit began with dinner on Wednesday night hosted by Vinicio Estrada, President of Tequila Partida de México, where the UK visitors and members of Partida were able to enjoy the haut-cuisine dishes of Cocina 88.
Thursday morning, the special VIP Elegante Tour began at the agave fields with Don Enrique sharing his story and knowledge. Once at the distillery, the visitors were received with Partida Margaritas before being led on a tour by Production Manager Jose Valdez. The group was very attentive to his explanations as they invariably kept their pens on their pads.
After the tour, an Elegante tasting was held at the terrace led by Tom Estes. Highlighting the evening was an “altar de muertos” (a Mexican altar celebrating those who have passed away; a celebration, the Day of the Dead), along with a Mexican buffet and a 10 member mariachi band.
It was an excellent visit, as InSpirits also expressed their commitment to quality and excellence.
— JP De Loera, Coordinador de Relaciones Públicas, Tequila Partida de México.
Daily Mail UK with Tom Parker Bowles
Read Tom Parker Bowles’ adventure to the Tequila Valley where he explores what makes Partida Tequila The World's Top-Rated Tequila.
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Scottish Press & Bartender Cocktail Module at ‘29’ Glasgow
Inspirit brands hosted a tasting session at the '29' Bar in Royal Exchange Sq on Tuesday, November 11th. The tasting conducted by the Worldwide Cocktail Club’s Dre Masso included staff from Road Hole Bar, Gleneagles Hotel, Dakota, Blue Dog and The Buttery. Press from On Trade Scotland, Scottish Licence Trade News, Scottish Grocer and M8 Magazine were also in attendance. The tasting was extremely useful for the press in Scotland. Chris Fitzgerald, Senior Staff Writer at SLTN commented "It was very informative and thoroughly enjoyable. I have to say, myself and my colleague John Murray from Scottish Grocer Magazine, agreed afterwards the Partida Blanco was the best Tequila we've tasted." As a result of the tasting senior bartenders were very excited about putting into action their new knowledge of Partida cocktails. All four publications will be running coverage of the brand and the day’s events.
— Amy Hutchings, InSpirit Brands.
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It is at the northern tip of Cancun, in front of Plaza Caracol where we find Mocambo, an exquisite Mexican seafood restaurant that delights all senses. Mocambo, which sits next to the aqua blue waters of the Mexican Caribbean, offers excellent entrées and buffet options to their international clientele. In pursuit of offering the finest of spirits and beverages, Mocambo welcomed Partida staff to receive a tequila training session.
Led by Dr. Jaime Villalobos, one of the highest tequila authorities in Mexico and the world, Partida hosted the tequila tasting and training session for Mocambo personnel. Dr. Villalobos led the Mocambo team through three of the Partida expressions — Blanco, Reposado, and Añejo while also illustrating the tequila making process, from harvesting the agave plant, all the way to bottling.
"We are very glad to have had the opportunity to be here with Mocambo. They completely understand that learning about and serving premium tequila, like Partida, to their clients is a must," said Raymundo Valdivia, Partida Sales Manager in Mexico.
—JP De Loera, Coordinador de Relaciones Públicas, Tequila Partida de México.
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A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
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