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As the summer heats up, cool off with a quick and easy Partida Mojito by Las Vegas Bartender Ambassador, Anthony Alba. This simple recipe will have you chilling in no time.
Mexican Mojito
2oz Partida Blanco
1.5oz Partida Agave Nectar
4 lemon wedges
4 lime wedges
10 mint leaves
1oz Club Soda
Muddle fruit, add ingredients and ice, then stir.
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Wine Enthusiast Gives Partida Elegante its Highest Recommendation
The June issue of The Wine Enthusiast gave Partida Elegante Extra Anejo its highest recommendation; classic. The Elegante is described as showing hints of “mint, light toffee, summer vegetation and gum with subtle scents of cookie batter, tapioca, brown rice and a touch of honey. At midpalate the taste turns peppery, honeyed, oaky, slightly toasty and spicy. Finishes elegantly, moderately sweet and integrated.”
To download pdf, click here:
Wine and Spirits Praises Partida Tequila Blanco
Partida Tequila Blanco was praised in June’s Wine and Spirits. Writer David Wondrich says “it combined a sweet, dusty minerality with a lot of rich agave sugar.”
To read the full article, click here:
Partida Featured in Philadelphia Style’s Photo Shoot
In a story about weekends on the Shore, Philadelphia Style featured a bar stocked with Partida Tequila.
To read the full article, click here:
Partida Agave Nectar Recipe is “A Beat The Heat” Beverage
AM New York included the Around the World, a drink created by Anthony Alba, Partida's Las Vegas Bartender Ambassador. The Around the World uses Partida 100% organic Agave Nectar.
To read the full article, click here:
Dan’s Paper Cites Partida’s Elegante Extra Anejo as a Treat for Father’s Day
Dan’s Paper, a Hamptons weekly, includes Partida’s Elegante Extra Anejo as the perfect gift for Father’s Day. Lifestyle writer Alexandra Calamari says, “if Dad’s discerning palate extends to his liquor cabinet, treat him to this collectable bottle of tequila crafted from the finest blue agave.”
To read the full article, click here:
Entrée Magazine Praises Partida
The June issue of Entrée Magazine has included various reviews for Partida Tequila, including Paul Pacult, Wine Enthusiast and the Beverage Tasting Institute (BTI) in their article.
To read the full article, click here:
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BarNone Newsletter
The June issue of The The Look Better Naked Margarita was featured in the BarNone Newsletter as a featured drink recipe. Information and a photo are included with the June posting.
To read the full article, click here:
Eater.com Reviews Partida
Eater.com included a review from a restaurant patron at Agave in New York City. The writer had tried Partida and the Partida Margarita for the first time, saying “they use organic agave nectar which gives a little sweetness but not too much, and they used Partida Tequila which I was not familiar with, and it’s really good.”
To read the full article, click here:
Partida Makes the List on Thrillist
Thrillist announced a Partida Tequila Dinner at Tres Agaves in June. The listing showed a photo of Partida Tequila, as well as the anticipated menu from the event.
To read the full article, click here:
EverydayDrinkers Features Partida in Podcast
EverydayDrinkers.com included Partida Tequila in a June podcast. The hosts explored many different tequila brands and discussed different properties of each.
To read the full article, click here:
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Toast San Francisco Cocktail Week with a Glass of Partida
In honor of Partida being named the Official Cocktail at the San Francisco Cocktail Week held in May, lead Partida Bartender Ambassador, Jacques Bezuidenhout, organized a toast to create excitement for the upcoming week and festivities. According to Bezuidenhout, “The toast, intended for about 10 people quickly grew into something much bigger with 30 industry people along with the best bartenders in the city showing up. About 10 employees from one of our best accounts in San Francisco, Tres Agaves were in attendance. Everyone had a great time and a lot of Partida was consumed.”
Christmas in June: Partida Featured in Holiday Gift Guide Media Event
On Tuesday, June 10th, Partida Tequila was featured at the Holiday Gift Guide Media Event at the Marriott Marquis in Times Square, New York City. The event showcased Partida Tequila to nearly 200 editors for their end-of-the-year holiday gift guides. The media enjoyed visiting the table, learned about the different tequilas that Partida offers and sampled delicious Partida cocktails. Every editor received a gift bag containing information about Partida Tequila and a 50 ml sample.
Vegas Mandalay Bay Casino’s Border Grill Features Partida at Inaugural Event
On Thursday, May 29, Partida hit the Las Vegas market with the first-ever consumer tequila dinner hosted by Sofia Partida at the Border Grill in the Mandalay Bay Casino. Held in a private dinning room full of vibrant Mexican colors, tables adorned with red roses and an ice sculpture of a Partida Tequila bottle completed the décor and was the focal point of the room.
“We would like to thank everyone involved in making this event a success, especially Katie Van Sittert, Special Events and Marketing Manager at the Border Grill, who did a great deal of planning and marketing for this dinner,” said Bill Hall, Partida Regional Manager for AZ/CO/NV.
The sold-out event of 65 people included several Partida customers invited by DeLuca Distribution such as Kurt Umemura from Dos Caminos, Steve Torgerson from Deluca, Jason and Loraine Godfrey from Sagos and Ross Williams from Super Mex. Patricia Richards, mixologist from the Wynn, also attended along with some of the casino’s VIP’s.
Kent Harman, general manager and acting MC entertained guests as they dined on a feast prepared by Chef Michael Minor that was paired with Partida cocktails created by bar manager, Robert Menefee. “We are so proud to be hosting our inaugural tequila dinner with Partida. It is a favorite of our staff and customers,” said Menefee.
Upon departure, guests received a Partida gift bag containing all the ingredients to create the Partida Margarita.
Partida Displays Artistic Side in Austin, TX
Austin Bartender Ambassador, David Tijerina served Partida Margaritas and
Partida-based cocktails at the J Black’s Partida sponsored promotion in Austin where featured artist, Bill Stidham, displayed his artwork.
Industry Mixer Perfect Time for Partida Tequila Confessions
Partida Tequila and the Partida Margarita were the main attractions at the June 2nd In the Biz industry mixer. The always popular, Tequila Confessions Promotion was held at Cantina Laredo Restaurant in Jacksonville, FL. Approximately 100 spirits industry professionals came out to the two-hour event to share their tequila stories and to experience Partida as the “True Spirit of Tequila.”
Tequila Confessions at Hula Hanks in Connecticut
On Thursday, June 5, a live taping of Partida Tequila Confessions was conducted at Hula Hanks in Connecticut, home of Hank’s Perfect Margarita – their version of the Partida Margarita. During the 3-hour, double “Happy Hour” event, 60 people were interviewed and shared their most ‘memorable’ tequila related stories after which they were introduced to Partida, the ‘True Spirit of Tequila.’
Partida Margaritas Served at the Annual Steve Beuerlein Servite Open
At the annual Steve Beuerlein Servite Open , held on June 9th at the Los Coyotes Country Club in La Brea, CA, over 240 golfers were treated to the Partida Margarita made by Partida Ambassador Damian Windsor while Sofia Partida educated consumers about Partida and the history of tequila. Retailer, Beverages and More, the event sponsor for the past several years, teamed up with Partida Tequila for the annual fundraising event. All proceeds were donated to the Sherer Courage ALS Foundation, to assist in improving the lives of those diagnosed with ALS (also know as Lou Gehrig’s Disease) and funding for research dedicated to finding a cure.
La Sandia hosts Partida Dinner Party in Denver, CO
On Thursday, June 19, Colorado Bartender Ambassador, Scott Agnew invited Denver natives to “come experience the world’s top-rated tequila” at La Sandia’s monthly tequila tasting event where Partida based cocktails were sampled.
Tres Agaves in San Francisco Features Month-Long Partida Menu Placement
As the featured distillery in the month of June, Partida Tequila was promoted at Tres Agaves in San Francisco with three cocktails, one for each expression, highlighted on a special menu. On Thursday, June 19th, Partida sponsored the ‘Third Thursday’ tequila dinner where all customers who ordered a pitcher of Partida Margaritas made by lead Partida Bartender Ambassador, Jacques Bezuidenhout, received a Partida t-shirt. All three Partida expressions were paired with a four-course meal. Sofia Partida led the 25 guests through a guided tasting and the brief history of tequila and Partida. “It was an evening of lively Mariachi music, great food and excellent tequila. Everyone walked away with a sense of what Partida stands for – the true spirit of tequila,” said Valerie Shilgalis, Partida Northern California, Washington and Oregon Regional Manager.
Partida Bids Goodbye to San Francisco Alice Radio 97.3 Producer
Partida was the exclusive tequila poured at the going-away party for Matty Staudt, morning show producer of San Francisco’s Alice Radio 97.3 held on Thursday, June 19. “Approximately 150 people joined us in a toast and raised a glass of Partida Blanco to Matty’s last day,” said Shilgalis.
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Partida in Full Swing at the St. Regis, Dana Point in California
Danny Parnack and the St. Regis Resort in Dana Point, CA introduced their patrons to Partida Añejo and Elegante Tequilas. This prestigious property is also ready to launch the Partida Margarita made with Partida Blanco this summer.
Macayo’s in Arizona Launches Partida Margarita Promotion
Beginning this month, this family-owned chain of Mexican restaurants in Arizona will feature Partida and the Partida Margarita. “Macayo’s has committed to a significant number of cases, they will list the Margarita in all 14 restaurant locations and will conduct Partida Margarita promotions in four locations throughout the summer,” said Bill Hall, Partida Regional Manager responsible for Arizona, Nevada and Colorado.
Month Long Special on Partida Cocktails at Joselitos in Tujunga, CA
Partida-based cocktail, the “Almond Joy,” a cocktail featuring a tempting mix of Partida Blanco, coconut rum, real cream and with Amaretto di Sarrano served in a chocolate, almond and coconut rimmed glass made its debut on the drink menu of Joselitos in Tujunga, CA.
Partida Margarita: Poolside Cocktail of Choice at Los Angeles’ London Hotel
The Gordon Ramsay restaurant located in the newly opened London Hotel in Los Angeles is pouring the Partida Margarita, which is also available for purchase at the hotel’s rooftop pool all summer.
Partida Available at Javier’s Cantina Crystal Cove
The newest edition to the prestigious Javier’s empire in Southern California is now pouring Partida Tequila. This is the largest and most valuable real estate on the Southern California Coast line. “We are thrilled to be there and recommend that anyone and everyone stop by for a Partida Margarita. Kobe and Vanessa Bryant were last seen there sipping on Partida Margaritas in a private dining room on May 22nd,” said Moana Dixon, Partida Regional Manager, Southern California.
Upcoming Events:
July – All month long
Head on down to all four locations of ResMex in Northern CA to enjoy Partida cocktails being served at Consuelo’s, Jardin de Consuelo’s, Colibri and Zazil
Friday, July 11 & Friday, July 18
Start your summer with the Partida Tequila-sponsored Friday Night Live Summer
Concert at Joe’s Bar, 7 pm until doors close
940 West Weed St, Chicago
312-337-3486
www.joesbar.com
Tuesday, July 15
The beautiful indoor/outdoor Mexican cantina at El Paseo Restaurant
will have a Partida pouring and tasting
813 Anacapa St, Santa Barbara
Phone: (805) 962-6050
Monday, July 21
Tune in to Showtime’s primetime drama “Weeds” and watch a tequila aficionado character sip on Partida Elegante
Check your local cable or satellite provider for program listing
Thursday, July 24
Partida to host unique tasting event for the lawyers and clientele of one of Chicago’s largest law firms, Hinshaw and Culbertson
www.hinshawlaw.com
Thursday, July 24
La Hausteca, a restaurant in
newly developed Plaza Mexico, will host a Partida Tequila dinner and tasting
3150 E. Imperial Highway, Plaza Mexico, Ste. 100, Lynwood
310-537-8800
calendarlive.com
Thursday, July 24
Guided Partida Tequila tasting paired with a variety of appetizers made by Chef Gustavo Castaneda at Zocalo, 7-9 pm
358 W. Ontario St, Chicago
312.302.9977
zocalochicago.com
Space is limited, reservations are recommended
Friday, July 25
The Associate Board of Gilda’s Chicago Club invites fans of Partida Tequila to the Gildapalooza music festival where complimentary Partida Margaritas will be served from 6:30 – 8:30 pm with a cash bar after 8:30 pm
All proceeds will benefit Gilda’s Club Chicago, a free support community for men, women and children whose lives have been touched by cancer, and members of the support network.
Stanley’s Kitchen & Tap on Racine
324 S. Racine Ave, near the corner of Racine and Jackson
Tickets are $40 in advance; $50 at the door
www.gildasclubchicago.org/summerevent
Thursday, July 31
Enjoy the Partida specialty cocktails at the tequila dinner and those featured on the daily drink menu at Border Grille.
1445 4th Street
Santa Monica, CA 90401
310-451-1655
www.bordergrill.com
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Inspirit brands hosted a tasting session for 15 of London’s top sommeliers at Mark Hix’s brand new chop and oyster house in Smithfields. Henry Besant of the Worldwide Cocktail Club treated guests to an introduction to tequila and Partida. Attendees also had the opportunity to a sharing menu that was created to complement and enhance each type of tequila, which included smoked ham, oysters and chocolate and walnut tart. The event served to underline the similarities between wine and Tequila and the flexibility of Partida as a sipping spirit with food and sangritas.
Partida’s popularity “north of the border” continues to grow with a new listing at the prestigious St Andrews Old Course Hotel – the home of golf - where the Partida range including Elegante is the only Tequila available in the famous Road Hole bar.
The UK’s best selling weekly city men’s magazine, Shortlist, chose Partida Elegante as its pick of the week.
 
— Reporting from the UK , Ali Gunning
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Partida Cocktail Competition Held at Galileo Sports Bar in the Hilton, Cancun
“Partida Tequila held an on-premise bartender beverage competition at Galileo Sports Bar in the Hilton Cancun Golf and Spa Resort on Monday, the 16th of June. The Partida Hilton Cocktail Challenge starred some of the Hilton’s best cocktail artists.
The challenge consisted of one round where each ‘cantinero,’ or bartender, had to create an original beverage with only ingredients on hand in under five minutes. The requirements were that drinks were to be made with fresh ingredients, and with Partida Blanco, Reposado, or Añejo as the key ingredient.
Four criteria were evaluated for each drink: beverage balance, creativity, presentation, and time.
The judging panel of four was: Armando Alarcón, an experienced bartender from Guadalajara, Mexico with international work under his belt; Santiago Castillo of Partida Tequila; Jessica Flores and Francisco Ramos, both from Hilton Cancun.
After adding up the scores, the results were extremely close; the first place winner won by just one point. Congratulations to Robert de Junco, Pastor Colli, and Everardo May for their delicious Partida creations and for winning the Partida Hilton Cocktail Challenge!”
— JP DeLoera, Partida de Mexico
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“As muddlers are becoming more visible at even beer and shot bars, some bartenders find it difficult to purchase the correct muddler or take care of the ones they already have. I carry two kinds of muddlers with me everywhere I go, one with teeth-like prongs and one with a nice flat bottom.
A muddler with “teeth” is used to tear apart fruit such as lemons, limes and any other being used in the recipe. A flat bottom muddler is used for herbs, mainly used for leaves to gently release the oils and keep the leaf intact. There are few things as visual pleasing as big beautiful mint leaves in a Mojito.
With proper care, your muddler will last a long time and make many cocktails. For muddlers with teeth-like prongs, a bar towel might not be able to do the trick. I carry a mini dish brush to get between the “teeth.” Rest assured, you will find it just as useful as your other tools.
For flat bottoms muddlers made of wood, make sure NOT to use a rough scoring pad, it will tear the fibers. The standard green scrubber works great! Make sure you oil it every 4-6 months depending on usage. I also use food grade mineral oil that can be purchased in the pharmacy section of any grocery store. Sometimes, after scrubbing the muddler clean, a good soak is in order. Soak for an hour or so, make sure you give it a good rinse with warm water.
Those are the tricks to keeping a healthy muddler.”
—Anthony Alba, Partida Las Vegas Bartender Ambassador
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A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
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