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The holidays have come and gone. And the New Year doesn’t seem so new. Still craving a bit of family togetherness without all the...togetherness? Well, have we got a solution for you: the La Familia Cocktail. Jamie Boudreau of Vessel (www.vesselseattle.com) is the creator of this month’s featured cocktail and a well-respected bartender in Seattle. La Familia is currently featured on the cocktail list at Vessel. Boudreau creatively uses beer in his cocktails. To find out more about Boudreau’s mixing style and list of ingredients visit www.spiritsandcocktails.com.
La Familia Cocktail
1 ½ oz Partida Tequila Reposado
1 oz Lillet
½ oz pumpkin ale liqueur
¼ oz Campari
Stir and strain into a cocktail glass.
Garnish with lemon twist
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Partida Welcomes New Representative to Arizona, Colorado and Nevada
Former Director of Sales for the fine dining and resort division of Alliance Beverage, William (Bill) Hall, has joined the Partida team as the Mountain Desert Regional Manager for Arizona, Colorado and Nevada.
Hall worked at Alliance (Partida Tequila Arizona distributor) for 12 years, most recently managing a sales team that provided service to 250 of the top resorts and fine dining establishments in Phoenix. As director for the fine dining and resort division, he brings tremendous experience in on-premise channels and solid relationships with key accounts in the market.
Hall is passionate about super-premium, high-quality spirits. “I’m excited to work with Partida Tequila because it is a truly an exceptional, ultra-premium tequila,” he said enthusiastically.
When not working, Hall enjoys riding his motorcycle and hiking around his Arizona home, as well as traveling.
David Tijerna joins the Partida Bartender Ambassador Team
Newly appointed Partida Tequila Texas Bartender Ambassador, David Tijerina, who is based in Austin, is no stranger to the bar scene. Tijerina has been active in Austin since 1995 and currently owns a sales and marketing company. Tijerina has worked on Austin’s historic 6th Street, in north Austin restaurants and in live music venues on Lake Travis. Tijerina is well-known among Austin’s bartenders, bar managers and owners. “I am very excited to have such a wonderful product line to work with — the elite, award-winning Partida Tequilas,” said Tijerina enthusiastically.
Jeret Pena Joins the Partida Team as the San Antonio Bartender Ambassador
Jeret Pena, a bartender for four years, has recently joined the Partida team as a bartender ambassador in Texas. Pena currently works at Pesca, a tequila and oyster bar in San Antonio and also writes a relationship column for Chicamagazine.com, a digital magazine geared towards women.
“I have been an avid fan of tequila for a year and a half and have created numerous drinks with tequila including my Mexican chocolate martini. I’m really excited about the caliber of Partida Tequila and working with such a premium product,” said Pena. The Mexican chocolate martini cocktail will be featured on Ultimatebarchef.com.
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Partida’s Big Spender in Imbibe
The Partida Big Spender, created by our very own Jacques Bezuidenhout, a cocktail made with Partida Añejo Tequila, was included in January’s issue of Imbibe, as well as their website and e-newsletter. Other ingredients in the cocktail include tawny port and Angostura bitters.
To read the full article, click here:
Men’s Journal Sings the Praises of Elegante®, Partida’s New Extra Añejo
The January issue of Men’s Journal introduces Partida Elegante® Extra Añejo as “smooth enough to sip lime-free.”
To read the full article, click here:
Partida-Based Cocktail Named Metro’s “Cocktail of the Week”
The Cucumber Agave Margarita, which uses Partida Reposado Tequila, has been named “Cocktail of the Week” by Metro newspaper during the weekend of January 11-13. Other ingredients include agave nectar, water, lime juice and skinless cucumber.
To read the full article, click here:
Food Industry News Encourages Readers to Look Better Naked
Food Industry News shared the recipe of the Look Better Naked Margarita with readers in its January issue. This healthy cocktail, perfect for New Year’s resolutions, was created by Adam Seger of Nacional 27 Restaurant in Chicago.
To read the full article, click here:
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EverydayDrinkers.com Loves Partida’s Entire Line
Three separate reviews in January, EverydayDrinkers.com, a blog by Derrick Schommer, has given glorious reviews to Partida. After tasting Blanco, Reposado and Añejo, Schommer wrote, “If you’re looking for a new tequila to try, Partida should be at the top of your list. I’ve found very few tequilas that can match their Reposado, Blanco and Añejo.”
To read the full article, click here:
Wisebread Promotes Low-Cal Look Better Naked Margarita
Wisebread.com encourages readers to live large while losing weight by drinking Partida’s Look Better Naked Margarita, a healthy alternative to high-calorie cocktails.
To read the full article, click here:
A Passionate “Foodie” Declares Partida Tequila a Winner
The blog, A Passionate Foodie, described Partida Reposado, Añejo and Blanco as ‘impressive’ and ‘smooth’ in a recent post.
To read the full article, click here:
The Liquid Muse Loves ChocAmole
On January 23, The Liquid Muse shared the recipe for ChocAmole, using Partida Reposado. The cocktail, created by Tad Carducci of Tippling Bros, is a delicious blend of Partida Reposado, Chocolate mole mixture, agave nectar and orange bitters.
To read the full article, click here:
The Imbiber Names the Ruby Partida as Cocktail of the Week
Dan Dunn’s Imbiber Website named the Ruby Partida as Cocktail of the Week on January 15th. The Ruby Partida, created by Dale DeGroff, includes Partida Reposado, Ruby Red grapefruit juice, Cointreau, lime juice and French cassis.
To read the full article, click here:
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| Partida at the Mohegan Sun WineFest
Partida Tequila was a featured spirit at the Mohegan Sun Casino 2008 ‘Sun WineFest’ in Connecticut, one of the country’s biggest wine and food festivals. The festivities began on the evening of Friday, January 18th with Partida Margaritas made with 100% organic agave nectar being served to the high-roller audience. The spirits continued to flow into Saturday as Sofia Partida, Ashley Mayhew, New York Regional Manager and William Doyle, Charmer Sunbelt Group, NY/CT Brand Manager, conducted consumer tastings on the entire Partida Tequila line including the Partida Margarita.
Bartender Jam at Grace
On January 15th, bartenders were invited behind the bar at Grace in New York City to test their cocktail skills. Participants were given the opportunity to create their own imaginative cocktails using the Partida line of tequilas. “The event introduced Partida to top bartenders in the NYC area — the response was fantastic,” said Ashley Mayhew.
Partida Featured at Astor Wine and Spirits Center
Opening Party – NYC
Bartender Ambassadors Willy Shine and Aisha Sharpe were on hand mixing up the special Partida Piña Margarita at the grand opening of the Astor Wine and Spirits Center on January 17th in NYC.
Salud to Partida Tequila
Sofia Partida, along with Adam Greenen, owner of Salud Tequila Bar located in Chicago and the chef at the Partida Tequila December tasting dinner.
And you thought you were
Partida Tequila’s Biggest Fan!
Harry Denton, San Francisco Bay area icon and influencer poses with a Partida Christmas tree especially decorated with mini Partida bottles for a holiday Partida hosted by Jacques Bezuidenhout on December 18th.
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Tequila Nights Conducted in the Metro Chicago Area
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Nancy Minasola, Partida Tequila Illinois/Indiana Regional Manager reports on the tremendous success of “Partida Tequila evening/nights” at Fuego Mexican Grill, La Casa Del Gordo and Salud Tequila Bar.
“Our goal at Fuego Mexican Grill is to increase consumer awareness about Partida and the Partida Margarita. On the first Wednesday evening of every month in 2008, Alex Fowler, our Bartender Ambassador, will host a Partida Tequila evening, sampling consumers neat and on the Partida Margarita. We have also adopted the idea of the ‘buy a pitcher, receive a t-shirt’ program which will be implemented in February.
La Casa Del Gordo is a new Partida account where Alex has spent every Saturday promoting the line of Partida Tequilas and the Partida Margarita. Our goal is to get Partida cocktails and the Partida Margarita on the cocktail menu in February. Needless to say, Alex nailed the promotions the past few Saturdays and we are planning for new placements in this account.
Partida has been listed in Salud Tequila Bar for over a year now. We were recently given the opportunity to place the 'Ruby Partida' cocktail on the menu. Alex will be scheduled the second Thursday of every month to promote the cocktail and also promote the ‘pitcher program.’ As you can tell, we really like the pitcher program idea and are running with it in Chicago as it will help drive volume.”
Partida Tequila Promotion at Tommy’s Mexican Restaurant
On Thursday, January 17th, Tommy’s Mexican Restaurant and Partida Tequila joined forces to transform the restaurant into a Partida Tequila command center. Posted in the restaurant were price lists advertising individual pitchers of Partida Margaritas made with all three Partida Tequilas. With every pitcher of Partida Margarita purchased, customers received their choice of a free Partida t-shirt or hat. “The entire staff was clad in Partida t-shirts and Julio Bermejo, owner of Tommy’s Mexican Restaurant suggested Partida to new customers. We poured 23 bottles of Partida in just a few hours! Everyone was drinking Partida!” said Valerie Villalta, Partida Tequila Northern California Regional Manager enthusiastically.
Upcoming Events
Tequila Confessions Super Bowl Bound
Partida Tequila rolls into Phoenix for the biggest sporting extravaganza of the year, the Super Bowl. Head on down to the El Toro on Friday, February 1st at 6 P.M., the Salty Senorita on Saturday, February 2nd at 2 P.M. and Cien Agaves at 7 P.M. in Scottsdale to confess your most embarrassing tequila story and to experience the “true spirit of tequila.”
Join the Fun and Have a Whale of a Good Time with Partida Tequila
Head on down to The Whale Raw Bar and Fish House located in the Waterway Shoppes, Parkland, FL on Monday, February 4th for an "In the Biz Salon Professionals" Mardi Gras party from 6 - 9 P.M. Come get your beads and enjoy the refreshing Partida Margarita made with 100% organic agave nectar. Bring your best tequila confession and get ready to experience 'the true spirit of tequila.' Thomas Smitherman of Partida Tequila will be available for any inquires about Partida Tequila.
Another Round at the Whale
On Saturday, February 23rd, join Thomas Smitherman and guests at The Whale for another ‘Partida Tequila confession session’ from 8-11 P.M.
Come enjoy the Partida Margarita and music by a live band.
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Darren Chapple, owner of Cantina Mexican Restaurant and Bar in Aspen, with his managers and Jose Valdez and Martin Perez of Partida Tequila de Mexico on a recent visit to the Partida distillery.
Partida Supports New Year’s Polo Tournament
“Partida Tequila recently sponsored the annual New Year’s Polo Tournament at Costa Careyes, one of the most exclusive beach resorts and residential estates in the world. Spectators from the U.S., U.K., Colombia, Peru, Brazil, Italy and as far away as Russia enjoyed the hospitality of the Partida de Mexico team, the refreshing Partida Margarita, all three Partida Tequilas and the cuisine of Careyes, accompanied by a traditional Mexican music band.
Eight teams participated with team ‘Quinta Sol’ awarded the championship. Gary Shansby, chairman and founder of Partida and Vinicio Estrada, president of Partida de Mexico, awarded each member of the winning team with a special edition bottle of Partida Elegante Extra Añejo.”
— Reporting from Partida Tequila de Mexico, Juan Pablo Diz
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Turning the U.K. on to Premium Tequila
Partida Elegante walked away with first place in the Imbibe Club Elite (ICE) Awards for the tequila category in the magazine’s first annual spirits competition. Imbibe is one of the UK’s leading spirits publications.
To read the full article, click here
Partida Tequila featured in Night Magazine, click here
Partida Tequila featured in Profile Magazine, click here
— Ali Gunning – Inspirits Brands, London, England
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Partida Point of Sale Material Dons a New Look for 2008
2008 sees a brighter, more vibrant look for all the Partida Tequila point of sale materials with the subdued black and white designs replaced by the contemporary and lively colors of Mexico. Partida Tequila maintains the ‘true spirit of tequila’ but with a bolder and more colorful “look and feel.”
Click to view:
 
Cheat Sheet ClipBook F.Paul Pacult's Spirit Review
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A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
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