 |
 |
|
Mexican Snow
|
|
 |
Mexican Snow by Christian Woodside Gonazalez, Love Hate Bar Lounge, Miami.
The Mexican Snow was created as a delicious and simple winter recipe that can be made easily at home with a very unique approach for the Partida Añejo. The balance of the sweetness with various ingredients really complements each other, and the culinary touch of the sugar-coated strawberry adds an interesting visual element to the recipe.
Ingredients:
1 1/2 oz of Partida Añejo
3/4 oz of Partida Agave Nectar
3 medium sized strawberries
Teaspoon of half and half
Powdered Sugar
|
Muddle together in a mixing glass two medium sized strawberries with 3/4 oz of Partida Agave Nectar. Add ice. Add a teaspoon of half and half along with 1 1/2 oz Partida Añejo. Shake with passion for ten seconds. Strain into a rocks glass and garnish with a whole strawberry sprinkled with powdered sugar to give a "snowy" look.
|
Flor De Noche
 |
Flor De Noche by Brandon Clements,
Spruce Restaurant, San Francisco.
Brandon created the Flor De Noche to highlight both the versatility and unique qualities of tequila. Perhaps more than any other spirit, tequila is similar to wine in that elevation, soil and climate greatly contribute to the contents of the bottle. The addition of Barbera and Hibiscus tea further the floral and tannic qualities, and make this cocktail a great pairing with food, particularly meat and game.
Ingredients:
1 oz Partida Añejo
1/2 oz Niner Barbera (or other medium to full bodied red wine)
1/2 oz Hibiscus Tea
2/3oz Honey Water
1/4 oz Lemon
1 Dash Lemon Bitters
Combine all ingredients in a mixing glass. Fill with ice and shake vigorously. Strain into a bucket glass full of ice. Garnish with Duke's lemon twist, one purple violet and two daisies. |
|
|
|
|
|
 |
Arizona Foothills Magazine Highlights Partida Tequila Cocktail at Scottsdale's BLT Steak
In their November issue, Arizona Foothills Magazine wrote a review of new Scottsdale restaurant, BLT Steak and declared that the restaurant's fantastic desert views were even better paired "with a Last Oasis cocktail in hand." The cocktail is a mix of yellow watermelon, basil and Partida Blanco.
To read the full article, click here
Zim Zala Bim Cocktail on the Pages of Cheers
The November issue of Cheers included an article on bitters with a recipe for the Zim Zala Bim featuring Partida Reposado. The cocktail was created by Seattle-based mixologist Jaime Bondreau.
To read the full article, click here
Vibe Magazine Encourages Readers to Try Partida
The December-January issue of Vibe magazine asked readers to expand their palate and indulge in Partida. The page included a beautiful photo and a rave review of the Partida Reposado.
To read the full article, click here
Partida Tequila Makes an Appearance on "View From the Bay" Morning Show in San Francisco
On November 11th, a segment from San Francisco's "View from the Bay" television show featured Kara Newman mixing up cocktails from her new book Spice & Ice. Kara uses spicy ingredients such as habañero peppers to add a new twist to classic cocktails.
To view the segment, click here
Business of Life Radio Interviewed Partida Founder, Chairman and CEO Gary Shansby
On November 20th, Gary Shansby talked with Coach Ron Tunick about Partida Tequila and his long, successful career in marketing. Gary also explained the intricacies of tequila and the differences between the Partida marques.
To check out the radio show's website, please click here.
Gary Shansby Discussed the Spirits Business on Big Biz Radio
On November 20th, Gary Shansby shared a laugh with Sully and Russ 'T' Nailz, the San Diego-based pair of radio hosts on Big Biz Radio. Gary discussed life, the tequila business and brand creation with the two witty hosts.
To check out the radio show's website, please click here.
Gary Shansby Chatted with Kathryn Raaker on "Let's Just Talk" Radio
On November 21st, Gary Shansby and Kathryn discussed the beginning of his brand-building career and how he became involved in the spirits business. Kathryn also picked Gary's brain on cooking with tequila and other ways to incorporate tequila into food.
To check out the radio show's website, please click here.
|
|
|
|
 |
|
Partida Tequila AÑejo Earned High Praise on Examiner.com
Tequila Examiner Ryan Kelley, already a big fan of Partida Reposado, gave a rave review with tasting notes of Partida Añejo on November 2nd.
To view, click here
Partida Cocktail Reviewed at Fuego Restaurant on DailyBreeze.com
On November 11th, DailyBreeze.com reviewed the Mexican restaurant Fuego in Long Beach, California. Writer Merrill Shindler highlighted the establishment's specialty margaritas including Pablo's Margarita, made with Partida Reposado, organic agave nectar and lime juice on the rocks.
To read the full article,
click here
Dolce Dolce.com Gets Festive with a Holiday Margarita Featuring Partida
For a festive twist on the traditional, Dolce Dolce.com provided its readers with a recipe for a Holiday Margarita on November 12th. Cranberry juice, orange liqueur and Partida Añejo Tequila come together in this wonderful, tasty cocktail.
To read the full article,
click here
Mixologist Vincenzo Marianella Endorsed Partida Tequila
In a Q& A on FoodGPS.com on November 20th mixologist Vincenzo Marianella of Copa d'Oro in Santa Monica, recommended featuring Partida Tequila in the recipe for Tommy's Margarita. He noted that the Margarita is a simple cocktail for people to create at home.
To read the full article,
click here
Partida Tequila Included in Nightclub & Bar Magazine's "Entrepreneurs and Winners"
On December 1st, Nightclub and Bar's website noted Partida Tequila's involvement at the Fall Cocktail Jam held on November 23rd at the Astor Center in New York City. More than 150 bartenders gathered to mix up some cocktails and raise money for the Food Bank of New York.
To read the full article,
click here
"Cozy CafÉ con Crema" Featured in Bar None Drinks Newsletter
The December issue of the Bar None Drinks Newsletter highlighted a recipe for the "Cozy Café con Crema"" by New York City mixologist Dalio Calado. The recipe calls for Partida Añejo, Godiva Caramel Milk Chocolate Liqueur, espresso, Kahlua and whipped cream, shaken into a delectable holiday treat.
To read the full article,
click here
|
 |
Cookerati.com Highlighted Partida Tequila for the Holidays
On December 9th, Cookerati.com posted a glowing review of Partida Tequila and the Partida Agave Nectar. The article informed readers about the traditional uses for the nectar, recipes and more.
To read the full article,
click here
|
|
|
|
 |
UPCOMING EVENTS:
"Science of Cocktails" at the Exploratorium in San Francisco
San Francisco's Exploratorium is hosting a "Science of Cocktails" event on January 20th from 7-10 pm. The area's cocktail community will come together to mix, and learn about different spirits and the hottest cocktails around. Seminars, speakers and a number of California's finest mixologists will be focusing on the scientific aspect of the drink: a bit of chemistry, human biology and molecular mixology. Tickets cost $50 and $75. For more information, visit the website.
By Invitation Only with American Express in Miami
Partida will join forces with American Express for its By Invitation Only event on Friday, February 26th at the 2010 South Beach Food & Wine Festival at the luxurious Gansevoort Hotel. Jacques Bezuidenhout will be on hand mixing up some of his famous cocktails such as the Partida Margarita, Passionada and Partida 55 for American Express Platinum Card and Centurion Card Members.
RECENT EVENTS: |
 |
Margaritas at Green Jug, Los Angeles
Los Angeles Brand Ambassador Silaminth Wier hosted a demonstration on Halloween at the Green Jug in Los Angeles. Dedicated to the education of Partida Tequila, Silaminth served virgin Agave Nectar Margaritas to shoppers.
|
 |
Partida Pairing Dinner at Mexico Lindo,
New York
In honor of Day of the Dead, New York restaurant Mexico Lindo offered Partida Tequila tastings with their dinner selections. Different Partida marques were paired along with signature dishes and homemade moles from October 30th through November 2nd.
|
Day of the Dead Celebration at Mayahuel, New York
Partida Tequila was featured at a Day of the Dead party at Mayahuel in New York City on November 2nd. Skulls and Mexican decorations adorned the walls and bar, while bartenders were busy all night whipping up delicious cocktails made with Partida Tequila. Cocktails were created by Philip Ward and the evening was hosted by Miguel Calvo. All proceeds of the event went to Animal Rescue of NYC.
|
 |
Partida Supports Spice & Ice Book Launch in
San Francisco
On November 9th, Partida Tequila was proud to support a launch event for Kara Newman's new book Spice & Ice about spicy cocktails. The event was held at Cantina in San Francisco and the crowd witnessed our very own Jacques Bezuidenhout who has three cocktails featured in Newman's book, mixing up his Sangrita, One Hot Minute and Diablo featuring Partida. Partygoers were encouraged to experiment by making their own Partida cocktails with ginger, serranos and other fun ingredients!
|
NSIDE Magazine's Gala Afterparty, San Antonio
On November 12th, NSIDE Magazine hosted a gala afterparty sponsored by Partida Tequila at the Headlines Amphitheater. Over 800 guests attended the social celebration, and listened to live music by the Leslie Lugo Band and Howl-At-The-Moon's to-go band. Guests sipped Partida cocktails and had a great time dancing the night away.
Festivus Benefits Big Brothers/Big Sisters
Partida Tequila sponsored an event on November 18th in Miami's Design District to benefit Big Brothers/Big Sisters. The cocktail of choice for this fine evening was the Partida Margarita with a surprise splash of Champagne.
Fall CKTL JAM, New York
 (In picture left to right — Antonia Fattizzi — New York State Regional Manager, Partida Tequila, and Kelley Slagel, Partida Bartender Ambassador)
On November 23rd, Partida Tequila joined with other artisanal spirit brands for the first in-residence fall CKTL JAM at the renovated Astor Center in New York. More than 150 bartenders, cocktail enthusiasts and press enjoyed new cocktail creations. The event was co-sponsored by PipeLine Brands, the Astor Center and the US Bartenders Guild NY Chapter . The USBGNY raised over a thousand dollars for the Food Bank of New York, and a top prize at the jam was a personal portrait by Jill Degroff.
|
|
|
|
 |
Sales Team in Texas Delivers Outstanding Results in 2009
(In picture left to right — Tonya Vikos —RNDC, Victor Mendoza— Escalantes bartender, Eden Swenson — General Manager
at Escalantes,
Ronnie Wilson— VP of Operations at Escalantes, Charlie Garza— Texas Regional Manager, Partida Tequila )
Partida Tequila is really making the rounds in Texas! Partida is now available throughout the Lone Star state in clubs, bars and restaurants due to the outstanding work of the Partida sales team and distribution partner, RNDC! Sports bars are featuring Partida on game nights, happy hours are listing Partida cocktails and new drinks are popping up all over bar menus. And for those with a sweet tooth, 219 West in Austin is even using Partida Añejo to make their house key lime pie! Cases are consistently depleted and guests are thrilled to be drinking the World's Top-Rated Tequila. Escalantes Restaurant
, a five restaurant chain in Houston, sold over 90 Partida 6-pack cases of Partida Blanco and Partida Reposado in a five-week period. SA Men's Club depleted 31 bottles of Partida, and Mamacita's will carry all three marques in their six locations across the state.
Congratulations to the team - keep up the great work!
|
|
|
|
 |
|
Julio Bermejo Visits with Tequila Experts
One of the perks of traveling with Julio Bermejo, US ambassador of Tequila at Tommy's in San Francisco, is going to the birthplace of the blue agave, in Amatitan, Mexico. As part of their distillery tour, Julio and his highly knowledgeable Tequila Experts (from Australia and the US) visited the Partida Tequila distillery to learn about the secrets of the 'World's Top Rated Tequila.' With José Valdez (Partida's Plant Manager) and JP De Loera (PR Coordinator and Tequila Educator in Mexico), the group walked through every step of the tequila production process, even tasting mosto before fermentation.
To finish off the tour, Josh Baxter, one of Australia's best bartenders, and the others made delicious cocktails with Partida.
|
|
| |
|
|
 |
"In Search of Maguey 2009" Tour
La Tequila Restaurant in Guadalajara, capital of Jalisco, played host to top US bartenders and mixologists. For their "In Search of Maguey 2009" tour, the maguey experts, led by Steve Olson and Andy Seymour from aka Wine Geek , hosted a passionate conference discussing the differences between mezcal and tequila. After the thorough explanations, the talented mixologists made cocktails for over 50 people present. Jacques Bezuidenhout,
Partida Tequila's master mixologist, made his award-winning La Perla cocktail with Partida Reposado. The rest of the crew was comprised of Eric Alperin (Varnish, Los Angeles) , Julio Bermejo (Tequila Ambassador to the US and Proprietor of Tommy's, San Francisco) , Leo DeGroff (aka winegeek, New York) , Ricky Gomez and Danny Valdez (Cure
, New Orleans) , Giuseppe Gonzalez (Dutch Kills, New York) , Jeff Grdinich (White Mountain Cider Company, New Hampshire), Misty Kalkofen (Drink, Boston), Don Lee (Momofuku, New York) , John Lermayer (Morgan Hotel Group
, Miami), Marcos Tello (The Tar Pit, Los Angeles) and Phil Ward (Mayahuel, New York).
|
|
|
 |
Perfect Synergy with the Partida ProBarRoll
Partida has teamed up with Australian company UberBarTools to create the perfect accessory for every bartender, mixologist or cocktail lover — the Partida ProBarRoll! This limited edition promotion for the holidays will perfect Partida cocktails using the latest and best in bar tool design from UberBarTools. Each Partida ProBarRoll comes complete with all the tools needed to make only the best cocktails, including the ProJig, ProStirrer, BarBlade, Stainless Steel Knife, La Stupenda Waiters Friend, Lemon Zester/Cannel Knife, Peeler and more. The best kit for making Partida cocktails around.
|
|
|
 |
The U.K.'s Top Publications Taste and Review Partida, "The World's Top-Rated Tequila."
From the other side of the pond comes a new book from Anistatia Miller and Jared Brown. Mixologist: The Journal of the European Cocktail, Volume 3 is a great gift for all cocktail enthusiasts. The book is a tour de force of encounters in the cocktail world by some of the most renowned players on the scene today. Jared and Anistatia are dedicated to Partida Tequila, noting that it is their favorite tequila and holds a place in their after-drinks sideboard reserved for rare spirits and served in Waterford crystal only. Anistatia recommends using Partida Añejo in her organic chocolate and crushed almond fudge recipe for a great holiday gift!
2/3 pound (300 grams) Jacques' Bean to Bar 70% Chocolate
1 cup Partida Añejo Tequila
1 lb Natural confectioner's sugar at Whole Foods
1 cup chopped pecans
Melt chocolate over a double boiler. Mix in tequila and icing sugar. Add pecans and stir. Turn into a shallow glass pan. Cover with cling film. Let it set for at least 3 hours, cut into squares.
Also be on the lookout for the re-published version of the 1937 The Cafe Royal Cocktail Book, which was originally created by UKBG president WJ Tarling as a rebuttal to former UKBG president Harry Craddock's publication of the Savoy Cocktail Book. The book includes 14 recipes for tequila cocktails (impressive for the time) and a portion of the net proceeds from the book goes to The Wine and Spirit Trades' Benevolent Society in the UK, which offers grants, advice, support and friendship to those who have worked in the drinks industry and need help.
|
|
|
 |
For those cocktail lovers with a flair for the artistic side, this holiday season a great gift is Jill DeGroff's Lush Life Portraits from the Bar. The first of the series, Jill's collection of caricatures features Cocktailians of the 21st Century, including bartenders, mixologists and musicians accompanied by recipes, tales from the bar and more. This book is the perfect tribute to the industry and the movers and shakers within it!
Hope you had a chance to enjoy these delicious wintery cocktails we sent out earlier this month courtesy of Jacques Bezuidenhout! Wishing a happy, healthy and spirited holiday season
to you and yours.
|
|
|
 |
As the holiday season approaches, escape the chill and cozy up with delicious cocktails by Partida Tequila, the world's top-rated tequila! When world-renowned mixologists want to celebrate the holiday season, they reach for Partida Tequila and mix up festive creations. You can do the same at home with friends and family to warm your nights and liven up your holiday gathering.
|
|
Pair these delectable drinks with all of your seasonal favorites, the flavors will be sure to complement any dish.
Share your Partida experiences and spread holiday cheer through our Facebook page. And remember, always be thankful to your bartender!
Below are four delicious holiday recipes created by top bartender Jacques Bezuidenhout for Partida Tequila:
|
 |
|
Heated Affair
2 oz Partida Añejo Tequila
6 oz Hot Spiced Apple Cider
Heavy Cream
In a small warm wine glass add Tequila and hot apple cider. Float heavy cream.
Garnish: grate fresh nutmeg over cream.
Watch the how-to video.
|
|
Café Pacifico
1 1/2oz Partida Blanco
1/2 oz Coffee Liqueur
4oz Freshly Brewed Hot Coffee
3 Barspoons Cinnamon & Sugar Mix
Heavy Cream
Prepare small warm wine glass. Add Tequila & coffee. Mix in the cinnamon sugar. Float heavy cream on top of the coffee. Garnish with a sprinkle of cinnamon sugar mix on top of a cinnamon stick.
Note: the cinnamon sugar mix is 4 parts granulated white sugar to 1 part ground cinnamon. Mix them together in a bowl.
Watch the how-to video.
|
|
Big Spender
2 1/4 oz Partida Añejo Tequila
1 oz Winter Spiced 10 Year Old Tawny Port
Dash of Angostura Bitters
In a mixing glass stir all ingredients with ice. Strain into a chilled cocktail glass. Garnish with brandied cherries.
|
|
Sofia's Swizzle
1 3/4 oz Partida Reposado Tequila
1 1/4 oz Organic Unfiltered Apple Juice
1/4 oz Fresh Squeezed Lime Juice
1/4 oz Velvet Falernum
Dash of Angostura Bitters
Ginger Beer
Shake the first 5 ingredients in a shaker with ice. Strain over fresh ice into a highball glass. Top up the rest of the cocktail with chilled ginger beer and garnish with a lime wedge.
|
|
|
|
|
|
 |
A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
|
|
|
|
|
