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JAX Kitchen Continues to Impress after World Margarita Championship Victory with the Partida Margarita
We had a chance to catch up with Brian Metzger who owns Jax Kitchen with his wife Sandy in Tucson, Arizona. Opened in August of this year, Jax Kitchen has already made quite a splash on the restaurant scene. Committed to optimal quality, Brian and Sandy pride themselves on featuring the freshest ingredients and seasonal dishes at their establishment. This is what led them to carry Partida Tequila and led them to a win at the World Margarita Championship with the Partida Margarita (using the Partida Blanco), which took place in Tucson this October.
Brian explained that he was first introduced to Partida Tequila while working at another restaurant. "I was so surprised at the smoothness of Partida, and I was really impressed with the packaging." Consistency and quality are what Jax Kitchen guarantees and Partida fits the bill perfectly. "I was blown away by how much better it was than any other Tequila I had ever tasted!" said Metzger. "If youre going to have a luxury cocktail, Partida is better than anything else." Brian, Sandy and their clientele also love the Partida 100% Organic Agave Nectar. It fits in perfectly with their commitment to offer the best ingredients.
Jax Kitchen is a modern comfort food establishment offering the freshest ingredients and seasonal dishes. Jax has a slight French bistro feel to it with some French influence as well. From their cocktails to their in-house fresh baked bread, Jax Kitchen constantly demonstrates its dedication to offering only the best.
Winning Margarita Recipe
1 part Partida Blanco
1 part mint and basil infused Partida 100% Organic Agave Nectar
1 fresh squeezed lime
1/2 fresh squeezed Meyer lemon
Garnish with a blackberry skewered with mint leaf
Havana Central Happy Hour
Havana Central offered a special happy hour promotion at their Times Square location with Partida over 3 consecutive Wednesdays. With every order of a Partida Margarita, guests received a free serving of their specialty paella. Over 250 Partida Margaritas were sold and Partida will now be carried at all three Havana Central locations in New York.
Bounty Hunter Wines
Bounty Hunter Wine proudly carries all four Partida Tequila marques and states on its e-newsletter,"They [Partida Tequilas] surpassed all expectations and changed everything we knew about Tequila."
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BarNone Offer Up Partida Holiday Cocktail Recipes
BarNone Drink Recipes Newsletter featured Partida Tequila in two cocktails offered by mixologist Dalio Calado: The 'Ave Martini' and the 'Cozy Café con Crema'.
Ave Martini
1 ½ oz Partida Reposado Tequila
1 ½ oz Averna Sambuca
2 tbsp Coffee Ice Cream
Stir all ingredients with ice and strain into a martini glass. Garnish with ground cinnamon.
Cozy Café con Crema
1 ½ oz Partida Anejo Tequila
1 shot espresso
1 ½ oz Godiva caramel liqueur
1 oz whipped cream
Dash of Kahlúa
Shake thoroughly and strain into a martini glass. Garnish with 3 coffee beans.
To read the full article, click here
Yelp.com Throws Holiday Cocktail Bash in Chicago Featuring Partida
Chicagos Winter Wonderland Cocktail Soiree was covered by the Yelp community blog. On Dec. 11th, Chicago witnessed a range of cocktails prepared and offered by the best restaurants and lounges in the Windy City. The Blackbird offered up their delectable Añejo Smash with Partida Tequila.
To read the full article, click here
Partida Tequila Gains "New Favorite" Status by Myhomeideas.com
Myhomeideas.com named Partida Tequila its new favorite in the 'Well Stocked Bar' section. Partida is described as being,"...as versatile as the spirit comes. Smooth citrus notes and a floral finish allow you to enjoy it straight, but there is enough of a taste impact to suit any margarita."
See the review here. click here
Buy a Partida Margarita...And Free Paella for All!
Urbandaily.com covered the promotion at Havana Central in Times Square. For a limited time during happy hour on Wednesdays, diners received a free dish of paella when they ordered a Partida Margarita, voted New York Citys best margarita. As Urban Daily puts it, "The best thing next to a cold, well-made margarita, is a warm, well-made Latin dish."
See the review here. click here
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Jessica Biel & Make The Difference Networks Holiday Party
On December 10th, Partida Tequila was the official tequila sponsor for Actress Jessica Biels "Make The Difference Network Holiday Party". A signed memorabilia auction was hosted by Jessica Biel, Justin Timberlake and actor & comedian Kevin James. Celebrity guests included NBA Star Jalen Rose, Jennifer Love Hewitt, and Malinda Williams. Over 500 guests attended this star-studded gala and raised over $75,000 for the Childrens Hospital Los Angeles Art & Music Therapy Program.
Customer Appreciation Party at the Phoenician
On December 8th, Partida hosted a special appreciation party at Windows on the Green at The Phoenician. Nearly 100 of Partidas best customers in Arizona attended the gala, with specialty Partida cocktails such as Mac Gregorys Silvestre Suizo Sueco. The evening ended with a unique tasting of the Partida Elegante Extra Añejo Tequila and chocolate that amazed everyone.
Winter Wonderland Cocktail Soiree with Yelp.com
The Winter Wonderland Cocktail Soiree event hosted by Yelp.com gathered together the crème of Chicagos culinary scene and invited 1,000 of Chicagos elite Yelpers to sample signature dishes and cocktails. Partida Tequila participated with award-winning Blackbird Restaurant to offer guests an unique experience. Partidas table was the only one to offer a sample appetizer paired perfectly with a cocktail. Chef Mickey served a cool rabbit sausage with jasmine cornbread and a white cream sauce. Blackbird Mixologist Matty Colston created the "Añejo Smash" made with Partida Añejo, muddled kumquats, toasted sesame seed and a Japanese herb garnish. Partida Bartender Ambassador Alex Fowler was also in attendance sampling Partida neat and educating guests about what makes Partida "The Worlds Top-Rated Tequila".
Pranna Cocktail Jam
On December 15th, Partida Tequila and Pipeline Brands invited 30 of New Yorks top mixologists and bar managers to Pranna Restaurant for an evening Cocktail Jam. Partida Bartender Ambassadors Willy Shine, Aisha Sharpe and Elba Giron set up the space with fresh fruits, premium juices and mixers and plenty of Partida Tequila. Then bar veterans including Justin Noel, Charles Hardwick and Jerry Stilanessis stepped behind the counter mixing and creating cocktails of their wildest imaginations.
Desert Living Magazine Party at The Mission
Phoenixs glamorous and beautiful came to The Mission Restaurant in Old Town Scottsdale for an evening of Tequila and cocktails hosted by Rick Philips with Desert Living Magazine. Bill Hall of Partida Tequila and Bartender Ambassador Stephen Perry conversed and tasted these Scottsdale socialites on 100% estate-grown premium Partida Tequila.
Upcoming Events:
Tequila & Tamale Tuesday
Tuesday, December 30th from 7:00pm-9:00pm
Ortega 120
1814 S. Pacific Coast Hwy
Redondo Beach, CA 90277
Tel: (310) 792-4120
Learn to make a unique Tamale & Margarita. $35 includes 1 Partida Margarita, appetizers, and you get to take your tamales to your casa! Space is limited, please RSVP.
Pranna's 1st New Year's Eve Bash
Wednesday, December 31st from 9:30pm-2:30am
Pranna Restaurant
79 Madison Avenue
New York, NY 10016
Tel: (212) 696-5700
Hors d'oeurvres & Food Stations. Premium Open Bar from 9:30pm-2:30am featuring the Partida Tequila collection! For pricing and to reserve your table please email: Grace@prannarestaurant.com.
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Partida Tequila Cocktail Module Criss-Crossing the U.K.
Inspirit brands hosted the new cocktail module at The Living Room in the heart of Manchester on Thursday, November 20th. The tasting conducted by the Worldwide Cocktail Clubs Henry Besant included staff from the Hilton Hotels Cloud 23 Bar, Harvey Nichols Bar and Ithica, Manchesters exclusive new Japanese restaurant. One of the main objectives of the new module is to show bartenders new delicious yet simple cocktails, without hindering the premium aspect of the product. Bartenders traveled from as far as Liverpools Alma de Cuba, who will now be training their full team on the new cocktails created by the Worldwide cocktail club with further incentives promised for increased sales and knowledge of the Partida range.
In the city of Leeds, the module once again took place at The Living Room, a major account for Partida, hosted by the Worldwide Cocktail Clubs renowned industry leader Dre Masso conducted the cocktail module to a packed room, full of Bartenders from Mojo, 4 Living Room and newly opened Floridita. There was huge interest from bartenders to get actively involved in the cocktail side of the day. They got behind the bar and showcased their own recipes using the Partida range, as well as asked a wealth of questions to Dre.
The final installment of the cocktail module took place at the Below Zero Bar and Restaurant in London. Attendees included bartenders from The Sanderson Hotels Purple Bar and Alfred Dunhill Bar as well as London press. It was fantastic to finish on a high after two very successful years educating and training the leading bartenders in the UK, and firmly cementing the brand as their favorite tequila.
Partida U.K. Coverage
Partida Añejo was named as one of the essential holiday season gift buys in the Independent Christmas Gift Guide. Described as more of a "malt than a slammer and perfect for a bit of festive indulgence." The Independent's current readership stands at 741,000 in the UK, indicating this could lead to increased sales in the UK Harvey Nichols stores as listed in the piece.
After the very successful '29' Bar event up in Scotland last month, two pieces of coverage emerged from The Scottish Grocer (7,911 readership) and Scottish Licence Trade News (16,662 readership), who described Partida as a "new Mexican revolution" and "The real Tequila."
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Mexicos First Bottle of Elegante auctioned in Los Cabos
On November 22nd, the leaders of the Los Cabos Restaurant Industry organized a concert and auction night with proceeds going to the local Fire Department and Mexican Red Cross. For this purpose, a special bottle of Partida Elegante Extra Añejo Tequila was donated and auctioned off to the more than 600 attendees. Dr. Jaime Villalobos, one of the founding members of the Academica Mexicana de Catadores de Tequila (Mexican Academy of Tequila Tasters) and one of the highest authorities of tequila in the country, presented the bottle to the public, who bid for the first bottle of Elegante released in Mexico. The winner, Ms. Edith Jiménez, owner of two great restaurants in Cabo San Lucas (Ediths and The Office ) paid $1,000 US dollars to take the bottle home and support the good cause. Vinicio Estrada, President of Tequila Partida de México, awarded the bottle to the winner.
—Juan Pablo Diz, Operations Manager, Tequila Partida de Mexico
Introducing Mexicos Finest Tequilas to the Tourist Board of Cabo San Lucas
"In the beginning of December, I had the pleasure of sharing some of Mexicos finest boutique Tequilas with the Tourist Board of Cabo San Lucas, Mexico. Definitely not to be confused with Baja California Norte where Tijuana is located, Cabo San Lucas resides in the arid paradise known as Baja California Sur. Fortunately, the Tourist Board of Cabo recognizes how important great Tequila is to their business! I was very fortunate that I was chosen to participate at the event. Life is too short to share mediocre products with people, therefore I had plenty of great Tequilas including Partida Tequila.
My setting was the brand spanking new Montage Hotel in Beverly Hills and I must say it was stunning. Our dining room/ballroom on the 9th floor overlooked part of Canon Drive with legendary restaurants like Wolfgang Pucks Spago and Mastros Steakhouse steps away! From 6 pm to 9pm my guests enjoyed blancos, reposados and añejos from the Highlands and Lowlands of Jalisco and kept returning for more. As usual, even those who were initially "scared" of 100% agave Tequila were looking for more Partida Añejo by the end of the evening! Too bad that was the first tequila I ran out of!"
— Julio Bermejo, Ambassador of Tequila to the United States of America
JosÉ Valdez Wedding
Partida Tequila de Mexicos Plant Manager, José Valdez, recently celebrated his wedding on Saturday, November 29th. Congratulations to the new Familia Valdez-Grisi!
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A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
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