 |
|
Partida Tequila Receives Top Scores in Ultimate Spirits Challenge
Partida is honored to receive the top aggregate score in the tequila category among 64 brands entered in the inaugural Ultimate Spirits Challenge. Led by America's leading spirits expert F. Paul Pacult, the extremely intense four-stage competition took place over three days at the Astor Center in New York City. The rigor and integrity of the judging process were unparalleled in the world of spirits competitions. The distinguished panel of judges for the competition included spirits luminaries F. Paul Pacult, Sean Ludford, Dale DeGroff, Andy Seymour, Steve Olson, Doug Frost, James Conley, Ethan Kelley, Audrey Saunders, David Wondrich and Gary Regan.
Partida Reposado (aged 6 months) and Partida Elegante Extra Añejo (aged 36-40 months) were both awarded 94 points, translating to an "Extraordinary/Ultimate Recommendation." Partida Blanco (unaged) received 92 points and an "Excellent/Strong Recommendation," and Partida Añejo (aged 18 months) received 86 points, "Very Good/Recommended."
The Ultimate Spirits Challenge is the latest in a string of awards and accolades won by Partida Tequila. "We are proud that Partida Tequila continues to score the highest across all brands of premium tequila," said Gary Shansby, Founder, Chairman and CEO of Partida Tequila.
|
|
|
|
 
New York bartenders provide delicious Partida recipes
- Read More
|
New York Magazine notes Partida, Thoughtful sipping in Beverage Media, Partida Elegante called "subtly complex" in Four Seasons
- Read
More
|
JustLuxe.com notes Partida's "simple elegance," Examiner.com and SFGate.com acknowledge Ultimate Spirits Challenge scores, LASplashMagazine.com toasts with Partida
-
Read More
|
Caviar Affair Magazine highlights Partida and Gary Shansby
- Read More
|
Celebs enjoying Partida
- Read More
|
Partida moves into Spring with festivals, galas and celebrations
- Read More
|
Partida sweeps the South
- Read More
|
Partida welcomes new Regional Sales Manager and highlights Ristorante Capo San Giovanni
-Read More
|
for Partida Tequila point-of-sales materials
|
|
|
 |
|
Tramonto by Naren Young
|
|
|
"The Tramonto is perfect for summer, a beautiful color and so easy to drink," says Naren. He creates this delicious cocktail (which means "sunset" in Italian) at popular restaurant Locanda Verde in New York City. "Naren's cocktails are subtle and sophisticated with multiple layers," said Dave Singh, Director of Brand Development for Partida Tequila. "He has this deep understanding of spirits and unique style of mixology, meaning his cocktails really become an expression of the spirit."
Ingredients:
1.5 oz of Partida Reposado Tequila
3/4 oz Aperol
1/2 oz Solerno
3/4 oz Fresh Grapefruit
2 dashes orange bitters
Shake and strain.
|
|
|
The Bertha by Jonathan Pogash
|
|
 |
This new cocktail is served at The Empire Room in the Empire State Building. Jonathan, who is the United States Bartenders' Guild New York Chapter President, created this cocktail based on a recipe by Dona Berta from Bertha's Bar in Mexico.
1.5 oz of Partida Reposado Tequila
3/4 oz Fresh Grapefruit Juice
3/4 oz Fresh Lime Juice
1/2 oz Homemade Grenadine**
Shake all ingredients in a cocktail shaker with ice and strain into an ice-filled rocks glass.
Garnish with a grapefruit twist.
**Homemade Grenadine: Boil until dissolved equal parts POM and white sugar. Chill, and add several drops of orange flower water to taste.
|
|
|
|
|
 |
Caviar Affair Discusses Gary Shansby's "Smooth Move" with Partida
The winter 2010 issue of Caviar Affair tells readers how Gary Shansby has brought Partida success. Through his on-the-street and boardroom experience, sales and ambassador skills and knowledge of the spirit, Partida has gained increasing recognition in its category, receiving numerous awards and accolades.
Modern Luxury Dallas Notes Partida Cocktail at Hot Dallas Restaurant
The March issue of Modern Luxury Dallas includes a great review of the new local hotspot Dish. The review highlighted the Pink Taco Cocktail made with Partida Blanco, grapefruit juice, X-Rated Fusion Liqueur and Red Bull.
British Esquire Names Partida an "Excellent Spirit"
The March issue of the British version of Esquire Magazine includes Partida Tequila as a "Best Tequila" in the Inquire/Drinks section. The article notes that "if you are parting with 60 quid, it needs to be for something pretty special."
New York Magazine Singles Out Partida at Cabrito on Carmine
On March 15th New York Magazine ran an article called "Booze Monogamy" about popular New York bars featuring a particular spirit. Cabrito on Carmine Street was noted for serving premium tequila such as "barrel-aged añejos like Partida."
The New York Post Reports on Celebrity Cocktail
The New York Post reported on March 28th that actress Drea DeMatteo only uses fresh ingredients and Partida Reposado in her classic margarita, "The DeMatteo" now featured at The Anchor Bar in NYC.
Partida Encourages Slow, Thoughtful Drinking of Ultra-Premium Tequila in Beverage Media
The April 2010 Beverage Media issue reported on the current state of tequila, noting how consumers and bartenders are focused more on 100% agave tequilas. Partida encourages slow, thoughtful sipping of ultra-premium tequilas.
Partida Recognized As A "Subtly Complex Tequila" by Nick Passmore in Four Seasons Magazine
In the April issue of Four Seasons Magazine Nick Passmore, wine & spirits expert, described seven of the best tequilas, including Partida Añejo & Partida Elegante. According to Passmore, the Añejo shows "smooth, elegant harmony" while the Elegante is "by far the most subtly complex tequila (he has) ever tasted."
|
|
|
|
 |
|
JustLuxe.com Credits Partida Elegante As Having "Distinctive Elegance"
On March 7th
JustLuxe.com featured an article on Partida Elegante, crediting the spirit with "distinctive elegance" as it is made strictly adhering to very high standards. The story compared the Elegante as being "more similar to a fine cognac than your stereotypical tequila blend."
ArizonaFoothillsMagazine.com Listed 5 Ways to Enjoy Partida Tequila
On March 9th ArizonaFoothillsMagazine.com prepared its readers for hot Arizona summers filled with margaritas. The article listed five facts about tequila and five ways to enjoy Partida Tequila, and included a recipe for the refreshing Silvestre Suizo Sueco cocktail created by Mac Gregory at The Phoenician.
The Mission Mixes Its Mexito Cocktail Using Partida on Cookingmela.com
On March 12th Cookingmela.com aired a video recipe for the "Mexito," a perfect blend between a margarita and mojito made with Partida at the Mission Restaurant & Bar in downtown Scottsdale, AZ.
Examiner.com Reports Partida's Top Rated Scores at The Ultimate Spirits Challenge
On March 16th Tequila Examiner Ryan Kelley reported the top rated tequilas and mezcals from the Ultimate Spirits Challenge. Partida Elegante & Reposado gained the distinction of "Extraordinary/Ultimate Recommendation," while Partida Blanco received an "Excellent/Strong Recommendation."
Partida Mentioned As Top Winner in Ultimate Spirits Challenge by SFgate.com
On March 18th SFGate.com gave the inside scoop on top winners in the Ultimate Spirits Challenge. Partida ranked among the top four winners, all of which were Bay Area locals, in the tequila, mezcal and agave-based spirits category.
Partida Listed in Mother's Day Gift Guide of LA Splash Magazine
The Mother's Day Food & Beverage Gift Guide in LA Splash Magazine, published in March & April, listed Partida Tequila as a great treat for Mom. Toast her with this ultra-premium spirit, made from 100% blue agave.
|
|
|
|
 |
|
 |
"Shansby's gentlemanly approach included learning from the people who really know and understand tequila and listening to their candid feedback. The plan is working: Competition medals, favorable reviews and accolades here and abroad are already piling up for Partida's Blanco, Reposado, Añejo and Extra Añejo tequilas."
- Caviar Affair Magazine,
Winter Issue 2010 by F. Paul Pacult
|
|
|
|
 |
|
Days of Our Lives actor Thyme Lewis and film star Ryan Merriman enjoying Partida at the AT&T Special Olympics.
|
|
|
|
 |
UPCOMING EVENTS:
Partida Warms Up for Cinco de Mayo in Dallas
Celebrate Cinco de Mayo in Dallas on Sunday, May 2nd at Vickery Park. Starting at 4 pm, the staff will be grilling on the patio barbecue and serving Partida Margaritas all day long. Live music in the outdoor space will continue throughout the night.
Learn about Mexico's History and Tequila at the Manhattan Cocktail Classic
Along with co-sponsors Yerba Buena and the Gourmet Latino Festival, Partida Tequila will take guests on a journey in "The History and Evolution of Tequila, North America's First Distilled Spirit," on Monday, May 17th from 3-5 pm as part of the Manhattan Cocktail Classic. Presenters include Gary Shansby, Vinicio Estrada, President of Casa Partida de Mexico, Brand Ambassador Jacques Bezuidenhout, Chef Julian Medina of Yerba Buena and more. Tickets are $50 and can be purchased on the Manhattan Cocktail Classic's website.
|
|
Celebrate Gastronomy and Culture at the Gourmet Latino Festival
The first-ever Gourmet Latino Festival, will take place in New York from June 4th-12th. A mixture of renowned Latin chefs, mixologists and tastemakers will convene to share cuisine, cocktails, wines, coffees and more from Latin countries. Look for Partida, which will be sponsoring events throughout the festival.
|
|
RECENT EVENTS: |
Partida a Favorite at South Beach Food & Wine Festival
On Friday, February 26th, Jacques Bezuidenhout led a tasting of Partida Tequila cocktails at the By Invitation Only event for American Express Gold Card members at the South Beach Food and Wine Festival . The daytime tasting was held at the posh Gansevoort Hotel in South Beach, where Jacques created such crowd-pleasers as the Añejo Margarita, Passionada and Partida 55.
|
|
|
 |
Partida Tequila Sweeps the South
(The staff from La Cantera in San Antonio enjoyed learning about Partida Tequila)
The staff at La Cantera Westin in San Antonio learned all about Partida with Texas Regional Manager Charlie Garza at Aldaco's Mexican Restaurant on February 22nd. The resort promotes Partida exclusively on all menus and offers small bottles in each resort room. Guests attending the afternoon seminar included Westin Sommelier Steven Krueger, bartenders, servers and banquet personnel from the resort.
The newest restaurant to feature Partida Tequila in Florida is Manatee Island Bar and Grill, located in Port Salerno. The restaurant is located right on the water and features the Partida Skinny Margarita, made with Partida Blanco. The chef suggests pairing the cocktail with Margarita Mussels.
The Southern Wine & Spirits Dade sales team in Florida attended a Cocktail Clinic with Marita Leonard of Partida on Friday, March 26th. The cocktails created in the clinic included the St. Rosemary, Cucumber Watermelon Martini, Mika-Rita, Black Opal and Jalisco Snow.
(Marita Leonard leads the Southern Wine & Spirits Dade sales team through a Partida Cocktail Clinic)
|
|
|
|
|
|
 |
Welcoming Ulises Méndez to the Tequila Partida de México Sales Team
Partida is proud to welcome Ulises Méndez as their new Regional Sales Manager in Los Cabos. Ulises has been involved in the wine and spirit industry for more than 15 years and he brings with him an extensive knowledge of wine and tequila education as well as strong experience in on-premise operations. Ulises is a member of the Cabo chapter of the "Academia Mexicana de Catadores de Tequila, Vino y Mezcal" (Mexican Academy of Tequila, Wine and Mezcal Tasters). He also has played a very important role in promoting Cabo's restaurant industry, participating in CANIRAC (National Restaurant Industry Chamber) as president for the municipality of Cabo and the state of Baja California Sur. Vinicio Estrada, President, Tequila Partida de México, said "the addition of Ulises to the team will elevate even higher the great positioning that Partida has enjoyed in Cabo." Bienvenido!
|
(l to r: Vinicio Estrada with Ulises Méndez) |
Italian Pairings with Partida
Ristorante Capo San Giovanni in Cabo San Lucas is proud to include three Partida marques (Blanco, Añejo and Reposado) in its cocktail menu and fusion recipes. Chef Gianfranco Zappalá and Sommelier Hilda Rivera are always seeking the best quality in wine and spirits to serve to their clients. "Partida Tequilas combine heritage and technology to bring richness and smoothness to the most exigent palate," Hilda said. "Tequila is the most representative ingredient in Mexican-Italian cuisine," said Chef Gianfranco, renowned for the delicious fusion recipes that he creates every week.
|
(The talented staff at Ristorante Capo San Giovanni presents Italian fare with Mexican flair!)
|
|
 |
|
A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
|
|
|
|
|
