 |
 |
Partida Bartender Ambassadors Coming to a City Near You
Adam Seger, Beverage Specialist and General Manager at Nacional 27 in Chicago has placed an all natural twist on the already organic Partida Margarita. This fun, healthy, new cocktail recipe will surely have you talking not only about the natural approach, but the name as well.
LookBetterNaked Margarita
1 ½ oz. Partida Tequila Reposado
½ oz. Sambazon pure organic Acai
¾ oz Partida organic agave nectar
4” sprig Rosemary, top inch reserved for garnish
½ oz. organic egg white
1 lime, fresh squeezed
Rim:
Equal parts organic salt with 50 trace minerals and fresh cracked organic green peppercorns
Preparation:
Remove Rosemary leaves from the woody stem
Muddle in a 16 oz. pint glass until aromatic.
Add liquid ingredients
Rim a chilled 10 oz. cocktail glass with salt and pepper
Shake liquid ingredients vigorously until metal shaker is frosted
Strain into chilled, rimmed glass and float a 1” Rosemary sprig on top
|
|
|
|
 |
New York Addition to the Partida Team
On Monday, November 19th, Partida Tequila welcomed Ashley Mayhew as our newest regional manager based in New York City with primary focus on the New York on-premise market.
Before joining Partida, Mayhew worked for Constellation Brands as the district manager for the Metro New York area, where she oversaw all sales, marketing and brand development for the imported beer portfolio. Prior to Constellation, Mayhew managed the on-premise accounts for Pernod Ricard U.S.A.’s spirit selection in Georgia. Mayhew started her career in the spirits industry at Remy Cointreau.
“I’m excited to work with a luxury tequila and one of the fastest growing in the U.S. To be part of the development and to watch real quality take off is a great privilege,” said Mayhew enthusiastically.
“Ashley brings significant experience in the on-premise channel, has solid relationships in the market with key accounts, and has familiarity and passion for super-premium, high-quality spirits,” said Mike Jaeger of Partida Tequila.
A graduate of North Carolina University, Mayhew enjoys playing tennis, running, traveling, attending Broadway shows, and also loves music.
|
|
|
|
 |
|
Partida Margaritas All Year Round
The Partida Margarita with 100% organic agave nectar made the October/November City Smart Magazine list of “hot drinks.”
To read the full article, click here:
Partida Makes Great Holiday Cocktails
On Marie Claire.com, the online version of Marie Claire Magazine, Arriva Arriva, a Partida cocktail created by mixologist, Junior Merino was featured on the list of drink recipes for a chic holiday party.
To read the full article, click here:
Partida Tequila Marketing Campaign Turning Heads in the Industry
Patterson’s The Tasting Panel shines an ‘Industry Spotlight’ on the launch of Partida Tequila’s new campaign.
To read the full article, click here:
Tequila Connoisseurs Agree: Partida Elegante is the Best
Partida Elegante, extra añejo listed as the ‘best extra añejo tequila money can buy’ in the November issue of Desert Living.
To read the full article, click here:
Rave Reviews all around for Elegante
Partida Elegante launched to rave reviews in many of America’s top publications.
Time Magazine wrote Partida Elegante is “a leader in a new trend of ultra-premium tequilas.” Food & Wine described Elegante as “a top-of-the-line extra añejo.”
Trader Monthly states Elegante is “by far, the finest.”
Anthony Dias Blue proclaims Partida Elegante “a fitting jewel in the crown of Partida’s line of ultra-premium tequilas” in the Holiday Essentials section of the Robb Report November issue.
|
 |
| Partida Tequila living La Dolce Vita
On Thursday, November 1st, Partida Tequila Bartender Ambassadors Willie Shine and Aisha Sharpe represented Partida Tequila at a fundraising event for The Sarah Ferguson Foundation hosted by La Dolce Vita in New York City. Legendary singer Aretha Franklin performed to a crowd of 500 NYC movers and shakers while Shine and Sharpe mixed Partida Margaritas with 100% organic agave nectar and Partida Palomas.
Ortanique on Miracle Mile Serves Partida
Partida Tequila sponsored an after work happy hour at Ortanique located at 278 Miracle Mile in Coral Gables, FL on November 8th. Guests enjoyed a special ceviche by Ortanique Cuisine of the Sun chef Eric Scott; Partida Margaritas made with 100% organic agave and the Añejo Kiss by Partida Tequila’s Bartender Ambassador, Marita Leonard and Andre Cassagne both of Ortanique Cuisine. Thomas Smitherman, Partida Tequila, Southeast Regional Manager was also available to answer questions from curious and interested consumers.
See below for cocktail and ceviche recipe:
Partida Tequila Shrimp Ceviche with Agave Nectar
½ lb. (13-15) Shrimp
1 white onion
½ stalk celery
2 medium carrots
5 each vine ripened tomatoes
1 cup Partida Tequila
1 tsp chipolte pepper
1bunch cilantro (finely chopped)
1 cup agave nectar
6 cloves garlic
3 whole shallots
1 tblsp. Ketchup
½ cup lime juice
½ cup orange juice
Preparation:
Cut and roast onion, celery, carrots, tomatoes, garlic and shallots
Remove and blend in blender with Partida Tequila, ketchup chipolte
Let chill, par boil the shrimp in water seasoned with sea salt until about half cooked; chill
Combine all ingredients
Season to taste
The Añejo Kiss was created by Marita Leonard and Andre Cassagne both of Ortanique Cuisine of the Sun in Coral Gables, FL.
Añejo Kiss
1 ½ oz. Partida Añejo
1 oz. Amarula
½ oz. Crème de cacao (white)
Mix and serve
Partida Does Big Smoke, Vegas Style
During the weekend of November 10th, Partida Tequila was a featured sponsor of the Cigar Aficionado’s ‘Big Smoke’ in Las Vegas, NV, which was attended by 3,000 people. Tim Dinan, Partida Tequila Southern California Regional Manager and Jacques Bezuidenhout, Partida Bartender Ambassador, were on hand serving to a receptive crowd.
“It was very evident that Partida was the favorite spirit of the event because our table was mobbed. Of the 3,000 people attending, I believe we sampled 80% of them with 100% satisfaction. Many people came back for a second taste, often bringing someone back with them to show what they had discovered. The positive effects will be felt in many Partida markets due to the number of people traveling from all over the country. I guarantee that we got over 1,000 new Partida Tequila fans!”
—Tim Dinan, Southern California Regional Manager of Partida Margarita
Partida Goes Down Smoothly at Big Smoke, NYC
Partida was an exhibitor at this year’s Big Smoke at the Marriott Marquis, held on November 20th in New York, attended by 4,000 people.
“Samples were poured as fast and for as many people as we could and we passed out four boxes of Partida literature,” said Partida Tequila Bartender Ambassador Aisha Sharpe. “Everyone who tried Partida loved it! Guests came back for seconds and even thirds. In fact, there was another tequila brand pouring at the Big Smoke and those who had a chance to try both said, ‘Partida was 100 times better’.”
Some of the comments we heard were:
“I can’t believe this is tequila!”
“This is the smoothest tequila I’ve ever had!”
“I am a believer now.”
“You have to try this, this is the best tequila.”
“Please tell me where I can buy this.”
“Please, can I buy a bottle from you now?”
Round Two: Dinner and Partida Tequila
Due to the immense success of the first event, Partida Tequila was again featured at Ortanique on the Mile on November 28, 2007. Partida Tequila cocktails made by Partida Bartender Ambassador, Marita Leonard, and were paired with cuisine by Cindy Houston of the Sun from 6-8 p.m.
|
|
|
 |
|
Partida Featured in Orlando Magic Arena
|
|
Amway Arena, home of the Orlando Magic basketball team, will serve as the residence of the Partida ‘Rita cocktail for the next two years. Jason Shapiro, FSM, and John Sylvain, GM of Premier Beverage in Florida had 16 Partida cocktail menu boards added to the Amway Arena. During the initial two weeks, 10 cases of Partida were sold. The Partida ‘Rita is one of six specialty drinks promoted by the arena. Partida is the only super premium tequila available for sale at the arena. “This was a tremendous execution by Jason Shapiro, John Sylvain and his Orlando team,” said Mark Pruckner, Southeast Regional Manager, Charmer Sunbelt Group in Florida.
Partida Tequila at Moonshine in Chicago
Newly hired Partida Bartender Ambassador Alex Fowler has sold in all three Partida Tequila marques and the Partida Margarita with 100% organic agave nectar at Moonshine located in Chicago, IL. According to Fowler, “Partida is selling well!”
Jacksonville Jaguars Stadium Has New Tenant
As of last month, Partida Tequila and the Partida Margarita with 100% organic agave nectar signs could be seen on the main and upper concourses of Jacksonville Municipal Stadium, home of the Jacksonville Jaguars. Football and Partida Margaritas - A Great Combination!
Houston Account Popularizing the Partida Margarita
Mely’s, a Partida Tequila account located in Houston, TX, is promoting the Partida Margarita with 100% organic agave nectar through the end of the year as the ‘featured’ cocktail.
Mely’s has taken promoting the Partida Margarita to another level from placement on permanent menus and table tents located on every table to a 10 case commitment through December. They even provide their waiters and waitresses a scrolling name tag with letters: Partida Margarita with agave nectar.
BevMo Partida Signing in California
Valerie Villalta, Northern California Regional Manager, arranged a series of pre-holiday bottle signing promotions in Northern and Southern, CA with BevMo, one of California’s largest wine and spirits retailers. Sofia Partida was on hand answering questions about the brand and signing Partida Tequila bottles.
See below for the list of upcoming bottle signing locations:
– Saturday, December 15th La Mesa (San Diego) 12-3pm
– Sunday, December 16th Encinitas (San Diego) 1-4pm
– Tuesday, December 18th Torrance (L.A.) 4-7pm
– Wednesday, December 19th Huntington Beach (Orange County) 4-7pm
|
| |
|
|
 |
|
Partida Tequila: Not What You Remember From Your College Days
Tequila is one of the most versatile spirits with a fascinating history and heritage but many people only know tequila as a cheap alcohol consumed at rowdy bars.
Partida’s Tequila Confessions videos (www.tequilaconfessions.com) are a fun and innovative way to confront those negative stereotypes. The Tequila Confessions team intercepts random people on the street and asks them to share their experiences with tequila. They are then introduced to “the true spirit of tequila” by sampling a taste of premium Partida Tequila. Local bartenders are also asked to share their “confessions.”
The concept started on the streets of New York City. After great success working with Agave Restaurant, Dos Caminos and Johnny Utah’s, ‘Tequila Confessions’ has expanded to the Jacksonville Jaguars football stadium in Florida. Look for the Tequila Confessions Team, coming to a city near you.
Game Day Tailgate Party Confessions to Partida Tequila
Partida Tequila Southeast Regional Manager Thomas Smitherman has taken the Tequila Confessions to whole new level with the overwhelming success in Florida at the November 8th Jacksonville Jaguars Partida Margarita tailgating party promotion.
“My compliments go to the Jacksonville Premier Team for putting together a great Sunday. The tailgate party provided us with a lot of exposure to a broad base of consumers, trade and Premier Beverage personnel,” said Smitherman.
“The kiosk inside the stadium had great signage and had Partida flowing. We set-up camp right next to the bar and were able to film at least 20 Tequila Confessions. The attention was amazing! We had quite a crowd for the entire game.”
|
|
|
 |
| Partida Tequila Now Available Duty-Free!
"Almost 3 million people passed through Mexico City Airport last year with some connecting at airports in Los Cabos (Cabo San Lucas and San José del Cabo), Cancún, Puerto Vallarta and Guadalajara and most visiting the duty free stores. Duty free has become an important point of sale with highly visible and amazing product showcases. Recognizing the importance of this market, Partida made a match sales push and was recently granted this exceptional retail opportunity.
Partida Tequila can now be purchased at duty free shops at airports of the five major tourist markets in Mexico, becoming more accessible to customers and waiting to be discovered by those who would like to taste ‘the finest tequila money can buy’.”
— Reporting from Mexico: Santiago Castillo Loza, Partida de Mexico.
|
|
|
 |
|
Turning the U.K. on to Premium Tequila
“The Worldwide Cocktail Club has recently conducted training sessions in key U.K. cities with more than 24 top bartenders turning out to enjoy the in-depth trainings on tequila history and a comparative Partida tasting. Sessions also included serving suggestions ranging from Sangrita to the Cloud 9 Margarita, followed by questions and answers over lunch. The Worldwide Cocktail Club sessions were held at Opal Lounge in Edinburgh on September 27th, Restaurant Bar and Grill in Leeds on October 23rd and Below Zero in London on October 30th.
We had some great trade coverage in On Trade Scotland, which arose after the Worldwide Cocktail Club training at Opal Lounge in Edinburgh.
Additional sessions were also held on Tuesday, November 20th at 235 in Manchester and a pre-Christmas drinks reception on Wednesday, November 28th.”
— Ali Gunning – Inspirits Brands, London, England
|
|
|
 |
Holiday Season Calls for Holiday Drinks
"The season is changing in Chicago; the leaves are falling all over the city, the days are getting shorter, the temperature is dropping, holiday decorations are being displayed, families are gathering, and cocktails are shifting into seasonally warm delightful creations. I particularly like this time of year because drinks take on a whole new dimension.
Instead of cool and refreshing, people are now seeking warm and tasty libations. These cocktails include seasonal ingredients such as apple cider, cinnamon, cocoa, candy cane, graham cracker, pumpkin, nutmeg, and eggnog. Usually, these drinks are served warm or served with seasonal ingredients that are sweet and strong. I look forward to making many more seasonal cocktails throughout the holiday season.”
Cheers,
—Alex Fowler
|
|
|
 |
|
Partida Tequila is Now Available
in a Sample Size
Partida Tequila launched the 50 ml of the super-premium tequilas nationwide in October with suggested retail prices of $8.99 (Blanco), $9.99 (Reposado) and $11.99 (Añejo). The sample size was initially released in California, Texas, Arizona and Florida in July. “We feel the 50 ml size provides a great way to initiate trial,” said Mike Jaeger.
|
|
|
 |
A newsletter is only successful if people see and read it! We encourage you to forward this newsletter to friends, colleagues and potential Partida aficionados. If you have any questions or would like to see something featured in an upcoming issue, please email newsletter@partidatequila.com
|
|
|
|
|
