NEW YORK: Willie Shine and Aisha Sharpe
Willie and Aisha are well-known and respected in the New York Manhattan area as well as the Las Vegas and Boston markets. They have worked closely with legends such as Dale DeGroff, Steve Olsen and Paul Pacult. Willie and Aisha are fun, smart and will open many new doors for Partida Tequila.








LOS ANGELES: Damian Windsor
Damian is a well traveled bartender from Australia who came to Los Angeles via London. He has discovered the world of mixology and loves tequila. Damian still works in many respected Los Angeles cocktail bars. He is enthusiastic about educating bartenders about Partida Tequila.







FLORIDA: Marita Leonard and Bill Turner
Marita and Bill are the new Partida ambassadors in the Florida market. Both have backgrounds in the restaurant and wine industry. Marita enjoys organizing educational seminars and will be great at coordinating Partida Tequila bartender trainings.








CHICAGO: Alex Fowler
Alex Fowler has worked around Chicago in various bars including a Mexican tequila bar. Alex is eager to delve into the world of premium tequilas, namely Partida Tequila.

Partida Elegante, Extra Añejo Debuts at Aspen Food and Wine Classic

The October issue of Beverage Media magazine announces the debut of Partida Elegante, extra añejo at the Aspen Food and Wine Classic's 'Ultimate Agave: Mexico's Ultra Premium Tequilas' seminar, led by spirits expert Steven Olson.

To read the full article, click here:

Partida Elegante, Extra Añejo Introduced in October

Partida Elegante, extra añejo makes the new products list in the October issue of Cheers.

To view, click here:

Celebrity Guests Enjoy Cocktails by Partida Tequila

Gotham Magazine features a photo page of the recent cocktail reception for Christopher Meloni of Law and Order fame in the October issue. The party hosted by Gotham and Hamptons magazines and Sector No Limits Watches served guests Partida tequila cocktails

To view, click here:

Monthly Newsletter Boasts Partida Tequila as
'The Blue Agave of My Dreams'

In the October issue, Jay Weston's Restaurant Newsletter describes Partida Tequila as 'the best-kept secret in the world of tequila,' detailing its production from agave to decanter.

To view, click here:

Consumers Share Tequila Confessions Online

Partida Tequila asks drinkers to share their best stories online, as part of a new viral campaign to promote the premium liquor, according to the October 22nd issue of Adweek.

To view, click here:

Drinks to Keep You Warm during the Cold Days Ahead

'The Heated Affair,' created by Jacques Bezuidenhout, Partida Bartender Ambassador is featured on 7X7sf.com, the online version of 7X7 Magazine as the perfect drink for the Fall season.

To view, click here:

If you have yet to try the Partida Margarita with 100% organic agave nectar, or you want to savor the taste of the Partida Blanco, Reposado or Añejo neat, visit on of these establishments in your neighborhood:

Hotel Madera
1310 New Hampshire Avenue NW, WDC 20036

Luna Grill and Diner
1301 Connecticut Avenue NW, WDC 20036

Johnny Utah's
25 W. 51 St. NY, NY 10019

Lotus/Los Dados
411 W. 14th St. NY, NY 10014

The Stone House
506 Whitfield St. Guilford, CT 06437

Agave Grill
100 Allyn St. Hartford, CT 06103

Emeril's
6000 Universal Blvd. Universal Studios City Walk Orlando, FL 32819

Aromas
4372 Southside Blvd, Suite 101 Jacksonville, FL 32216

Agave Restaurant
242 Blvd. SE, Atlanta, GA 30312

No Mas Cantina
180 Walker St SW Atlanta, GA 30313

Francisco's
4796 Caughlin Parkway, Reno, NV 89519

Azteca's Mex Grill & Cantina
1655 Robb Drive, Suite 1 Reno, NV 89523

Loew's Las Vegas Resort
101 Montelago Boulevard, Henderson, NV 89011

PF Chang's - Paradise
4165 Paradise Rd, Las Vegas, NV 89169-6512

Kava Lounge
2812 Kettner Blvd. San Diego, CA 92101

Chamberlain
1000 Westmount Dr. West Hollywood, CA 90069

Bartenders Bring Best Recipes to Rye Bar Partida Competition

The Rye Bar in downtown San Francisco was the site for the Partida 'Bartender Contest' on Tuesday, September 25, 2007, hosted by Jacques Bezuidenhout and Valerie Villalta. The contest normally consists of 10 bartenders who compete for the best cocktail award and a drink placement on the cocktail list at the Rye Bar. "Due to Partida's popularity among the bar community in San Francisco, there were many entry requests with 18 competitors taking part in the contest," said Bezuidenhout.

Bartenders represented key restaurants and bars in the San Francisco area such as Michael Mina, Absinthe, Bourbon & Branch, Tres Agaves and Alambic. Contest winner Jon Raglin, bar manager at Absinthe, made a cocktail with Partida Reposado. "I am sure Jon's winning cocktail will be featured on Absinthe's drink menu," expressed Bezuidenhout.

Throughout the event, supporters were seen consuming Partida Margaritas made with 100% organic agave nectar. All contestants departed with a gift bag containing Partida lime squeezers and agave nectar to create their own Partida cocktails. "All in all it was a very successful evening achieving our main goal - putting Partida in the hands of bartenders," said Villalta enthusiastically.

Partida Tequila Hosts Crema Dinner

On Saturday, September 29th, Partida Tequila hosted a tequila pairing dinner at Crema Restaurant in Chelsea in NYC. Guests paid $80 for a five course meal prepared by Crema chef, Julieta Ballesteros and paired with Partida Tequila cocktails made by mixologist, Junior Merino. Chef Ballesteros visited each table and explained to the guests how each dish was prepared while Junior spoke of Mexican culture and the national spirit of tequila.

Partida Tequila Makes Impression on Baltimore Area

Partida Tequila debuted at Blue Agave for a tequila pairing dinner in Baltimore on Monday, October 1. A group of 50 consumers had the opportunity to sample all three marks of Partida Tequila paired with a seven course meal. Sofia Partida was present to educate consumers on tequila history, Mexican culture and Partida Tequila. Blue Agave carries over 100 brands of tequila but according to the owner, Elizabeth Atwood, "Partida is my absolute favorite."

Partida Tequila Supports the Humane Society

On Thursday, October 4, the Foundry Lofts in Fat Village, Fort Lauderdale was the location for a "Night in White, to benefit PetSet, the Broward County Humane Society." PetSet and Partida Tequila came together for an evening of entertainment with hors d'oeuvres and an open bar featuring wine, beer and Partida cocktails. Newly hired Partida Bartender Ambassador, Bill Turner, spent the evening educating attendees about Partida Tequila while mixing up the Partida Margarita with 100% organic agave nectar. "The event was a great success for the humane society and Partida Tequila," said Turner. "The Partida Margarita was particularly a big hit with the crowd."

"PetSetters, Fort Lauderdale socialites and guests adorned in all white came out to enjoy the wonderful Partida Margaritas and to support the humane society," said Thomas Smitherman, Southeast Regional manager of Partida Tequila.

Partida at the Rolls-Royce Phantom Coupé Debut

Partida Tequila and Panache Magazine hosted the Rolls-Royce launch party for the Phantom Coupé at the Manhattan Motors showroom in NYC on Tuesday, October 9. A crowd of more than 1,200 people turned out for a glimpse of the new Rolls-Royce. Admittance to the exclusive event included music, cocktails, and a chance to win valuable prizes - three luxury destination prizes and a $350 bottle of the ultra-premium Partida Elegante extra añejo.

Junior Merino was on hand to mix Partida Margaritas made with 100% organic agave nectar and to sample all three Partida tequilas to a crowd of affluent NYC residents. The Partida Tequila table was one of the evening's most popular tables. People could be heard commenting on the exquisite quality of the line of tequilas and the exceptional Partida Margarita. "This is the best Margarita I have ever tasted," said one attendee.

"This was the perfect opportunity for Partida to not only pour the three tequila marks but to also introduce the Partida Margarita to an older, more sophisticated group of people," said William Doyle, Charmer Sunbelt, Strategic Business brand manager for NY/CT.

After the unveiling of the Phantom Drophead Coupé, names for the raffle were drawn with Sue Darrow winning the bottle of Partida Elegante. "The packaging is quite beautiful. I don't know if I want to try it or keep it on display untouched," Darrow said enthusiastically.

Partida Margaritas All Around at 'The Best of Boca'

Residents of South Florida came out to celebrate 'The Best of Boca,' on Thursday, October 25 at the Shops in Boca Center. Guests enjoyed food tastings from more than 20 of the top restaurants in South Florida, music and cocktails, with all proceeds going to benefit the Boys and Girls Club of Boca Raton and the YMCA of South Palm Beach County. As the exclusive tequila, Partida Tequila cocktails were served to 'key influencers' from the Palm Beach and Broward County areas. Partida Bartender Ambassador Bill Turner kept the Partida Margaritas flowing to a very receptive crowd.

Manor House Cellar, NYC Retailers,
Tastes Customers on Partida Tequila

Partida Bartender Ambassador Junior Merino hosted a formal tasting of all three Partida Tequila marks at the Manor House Cellar in the Flatiron district of NYC on Thursday, October 4. All three Partida tequilas were served neat to customers of the wine house from 5 p.m. to 8 p.m. Merino was on hand to answer questions about the tequilas and to sample Partida Tequila to customers. "Everyone who sampled Partida instantly loved it," said Merino.

On a later visit to the Manor House Cellar, salesperson Navpreet Singh mentioned that Partida Tequila sales have increased since the tasting. "We see it all the time, people come in sample the product and return later to purchase," said Singh.

From Partida Tequila served in a classic Manhattan showroom to the new Partida viral video campaign, the web is all a buzz with Partida.

Read what people are saying about Partida online:

Chow.com Click here.

LiquorSnob.com Click here.

Wineandspiritsdaily.com click here

Come for the Culture, Furniture, Food and Tequila

"One of the most frequently visited areas in Guadalajara Mexico is the ancient and small town of Tlaquepaque. The area is considered the hub of handcrafted furniture and a wonderful spot for tequila culture. Tlaquepaque is a magical town famous for its beautiful furniture galleries and Mexican restaurants.

El Adobe, a restaurant in Tlaquepaque with a custom design furniture gallery opened to customers, has become an ambassador for Partida Tequila. Upon entry to the traditional yet renowned Mexican restaurant, two 3-liter Partida Tequila display bottles greet guests at the bar. El Adobe offers a wide selection of Mexican dishes combined with a variety of Partida Tequila cocktails. Partida Tequila and El Adobe is a demonstration of the true spirit of Mexico."

— Reporting from Mexico: Santiago Castillo Loza, Partida de Mexico.