City Tropics Bistro in Satellite Beach, Florida is discovering fun and creative ways to enhance their bar offerings with Partida 100% organic agave nectar. "They put the 'Partida Nectarita,' their version of the Partida Margarita, on the cocktail menu for Labor Day weekend," said Thomas Smitherman, Southeast Regional Manager, Partida Tequila. "Because it was so successful over the holiday weekend they started experimenting more with the Partida agave nectar."

"We came up with a twist on the standard pour of tequila neat," explains Shane Dean, Wine & Spirits Director, "and called it the 'Partida Nectar Blossom Shot.'" The concept is easy, yet distinctive. Dip the rim of a standard shot glass in Partida organic agave nectar and add any one of the Partida Tequilas: Blanco, Reposado or Añejo. "The agave nectar adds a touch of 'sweetness to the neatness' - simple yet sensational!" enthuses Dean.

The word is out about the Partida Margarita with 100% agave nectar!
People are writing in with comments and inquiries:

"I had a Partida Nectarita (Partida Margarita) this past weekend and LOVED IT!!
Where can I buy it?"
-Shawn Victorin, FL

"I had a Margarita with Partida Tequila and nectar in a bistro in Augusta. I'd love to buy both to be able to make my own at home and parties. I really enjoyed the Partida Margarita and so did a few friends of mine."
-Donna Fields, GA

Partida Elegante Extra AÑejo Launched in September

Partida Elegante Extra Añejo makes the new products list of the September issue of Market Watch.

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Partida Tequila Part of the Push toward Sophisticated Tequilas

In the September issue of Wine Enthusiast, F. Paul Pacult describes the extreme makeover that tequila has made from rustic, rough-and-tumble to uptown, up market and upscale. Pacult gives Partida Tequila Añejo and Extra Añejo his highest recommendation of 96-100 points.

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Take a Sip of the Ruby Partida as You Journey through Agave Nation

Learn about the history and process of tequila as well as tequila cocktails, specifically the Ruby Partida, with Dale DeGroff in the September/October issue of Avery Cardoza's Player magazine.

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Partida Elegante Tequila is Premium Stock

Hilary Lewis of Trader Monthly hails Partida Elegante as one the 'finest of the finest' right down to Elegante's exquisite packaging in the September issue of the magazine.

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Elegante Continues Partida Track Record of Excellence

"Now, with the release of Elegante, the real magic is just starting," states F. Paul Pacult in Patterson's the Tasting Panel September review of Partida Tequila Elegante.

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New Restaurant in Reno Offers Partida Tequila

Jonathan L. Wright of the Reno Gazette-Journal recommends all three marks of Partida Tequila at Aztecas Mexican Grill & Cantina.

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Partida Tequila Showcases Versatility in Food Pairings, Cocktails

At the August 28th pairing dinner at Café Sambal located in the Mandarin Oriental Miami Hotel, Partida Tequila was used in food preparation (cooking), food pairing and a cocktail hour highlighting the Partida Margarita. For $90, a group of 30 guests participated in a formal Partida Tequila tasting, conducted by Sofia Partida; dinner prepared by Chef Tom Parlo, paired with Partida Tequila and pre-dinner cocktails. "The Partida Margarita was a huge success," said Thomas Smitherman, Southeast Regional Manager. "Guests loved the fresh taste, and the fact that it's made with 100% organic agave nectar."

Partida Tequila and Mole are a Winning Combination

Partida Tequila and the Adobo Grill paired up for the first-ever 'Mole Festival' in Chicago, IL and Indianapolis, IN, from September 11th -- 16th. The festival celebrated mole from the Mexican state of Oaxaca, which is made with chocolate, chiles, nuts, and spices.

On Wednesday, September 12 at the Old Town Adobo Grill location in Chicago, guests had the opportunity to sample appetizers featuring six varieties of moles, created by Freddy Sanchez, chef and partner, paired with three Partida Tequila cocktails - the Ruby Partida, the Yerba Buena and the Partida Margarita with 100% organic agave nectar. Customers paid one price at the door and for two hours had mole and Partida Tequila cocktails.

As the Mole Festival crossed over into Indiana, Partida Tequila and Adobo Grill continued their partnership hosting a pairing dinner in Indianapolis on Thursday, September 20th. Chef Freddy Sanchez prepared a four-course meal that incorporating various moles, which were complemented by Partida Tequila cocktails.

Nancy Minasola, Illinois/Indiana Regional Manager and Sofia Partida were on hand to guide consumers through a formal tasting of all three Partida Tequilas. "The Mole Festival was a great event for Partida to take part in because it reinforces the authenticity of Partida Tequila as the true spirit of Mexico, and the mole pairs so well to all of our tequilas," said Minasola.

Partida Tequila Earns Highest Awards in Spirits of Mexico Competition in San Diego

Partida Tequila was among over 60 tequilas judged by spirits experts Jack Robertiello, Robert Plotkin and a group of eight other panelists at the Spirits of Mexico's first Tequila and Mezcal Tasting Competition held on September 13 and 14 in San Diego. The Partida Blanco and Añejo received gold medals while the Reposado took silver. Partida Tequila also participated in a Tequila dinner where the Partida Margarita with 100% organic agave nectar was served. "Partida was the most popular table at the entire event," said Tim Dinan, Southern California Regional Manager of Partida Tequila, who was on hand to mix Partida Margaritas for a crowd of over 500 people.

Partida Celebrates Mexican Independence Day at the Mexican Consulate

Partida Tequila was the sole tequila sponsor chosen to represent the tequila culture at the Mexican Independence Day celebration at the Mexican Consulate of New York on September 15. Junior Merino, Partida Bartender Ambassador, was present to mix drinks and answer inquires about the brand. The Partida Margarita with 100% organic agave nectar and the Piña Partida were served to a crowd of over 300 people.

The festivities commenced at 6 pm with a traditional Independence Day speech via video from Mexican president, Felipe Calderón. In attendance were Ramón Xilotl Ramírez, Mexican Consulate General to the U.S.; actors Jacqueline Andrere, and Juan Jose Orijel; renowned photographer Nicolas Felizola, and Victor Noriega. "It never ceases to amaze me how well received Partida Tequila is among the Mexican culture," said Vinicio Estrada, President, Partida de Mexico, who also attended the festivities. "And the Partida Margarita is always a great hit at parties."

Upcoming Events

Partida Tequila will host a tequila dinner at the Mariachi Bar in the Mi Tierra Restaurant in San Antonio, TX on November 8, 2007. Sofia Partida will guide consumers through a formal tasting of all three Partida tequilas paired with several dishes. The Partida Margarita and other Partida cocktails will also be served along with a special introduction of Partida Elegante to the San Antonio market. Tickets are $40. For reservations or more information, please call, 210 212-4302.

Partida Tequila Available at Renaissance

The on-site restaurant at the Renaissance Concourse Hotel located near Atlanta Hartsfield Airport will carry all three marks of Partida Tequila. "The restaurant manager, Kurk Moore loved the Partida Margarita," said Thomas Smitherman, Partida Tequila Southeast Regional Manger.

Try the Partida Blanco at Joe's

Looking for a Partida Tequila cocktail? Why not head down to Joe's in Atlanta, GA for a Partida Tequila Blanco cocktail.

Jonathan Forman, a Premier Beverage sales representative from Tampa, FL, created the September Partida Cocktail of the Month, the Partida Piñarita. "This drink has great balance -- not too sweet or too tart," says Forman. "Everyone I have sampled has loved it!"

Partida Piñarita

1   1/4 oz Partida Reposado

2 tablespoons Partida Agave Nectar

Dole Pineapple Juice (pineapple juice from a gun doesn't cut it!)

Juice from half of one fresh, ripe lime

Partida Gains Publicity Online

From Partida Tequila served at the Mole Festival(s) in Illinois and Indiana. to the newly released Elegante, the web is all a buzz with Partida. Partida Tequila's involvement in the first-ever Adobe Grill sponsored Mole Festival was picked up by ABC7Chicago.com, the online component the ABC affiliate in Chicago, IL.

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Read what people are saying about Partida online:

Momist.com
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Alcademics.com
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Luxist.com
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Life on Top.com
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I-Newswire.com
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On the House.com
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Inspirit Brands Welcomes Partida To London

Inspirit Brands adds the Partida Tequila Blanco, Reposado and Añejo to their portfolio.

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Partida Tequila Gains Popularity in the UK

James Shelbourne, Marketing Director, Inspirit Brands of London, lists Partida Tequila as top sipping spirit.

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Tequila to Make You Happy

Partida Tequila is listed as a must have product in Harpers the Wine and Spirit Weekly.

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Partida is Making Noise in Downtown, Puerto Vallarta

Si Señor, a contemporary, upscale restaurant located in Puerto Vallarta, Mexico places great emphasis on excellent cuisine and service. In accordance with their motto, "Mi casa, es su casa," only the highest quality products are served. Concerned with detail and perfection, only the highest quality tequilas like Partida Tequila are recommended to customers. "Partida fits our image perfectly, right down to the elegance of the bottle and it is the number one selling tequila in the restaurant," said Samuel Ochoa, General Manager, Si Señor. "Not only is Partida making an impression on the customers but it is also a hit with the people working in the restaurant industry."