A New York Times journalist and four amigos go in search of agave-based adult beverages, leading to none other than...Partida Tequila.

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Partida Tequila just too good to share

In the April issue of Cheers magazine, Robert Plotkin describes Partida Tequila as super premium tequila that is too magnificent to share, even with friends.

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Partida among the most exclusive tequilas of Mexico

Partida Elegante (coming soon) named as one of Mexico's most exclusive tequilas by Forbes Traveler.com while designating the Partida Distillery as a must see.

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Partida Tequila takes Drink of the Week.com down memory lane

"Both presentation and flavor of these great tequilas remind me of something new and special," says Drink of the Week.com writer.

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Partida Tequila Welcomes Camilo Chavez, Mountain Desert Regional Manager

As Partida Tequila continues to expand across the US, the Partida sales team's growth is keeping pace. On April 2nd, Camilo Ramirez Chavez III joined Partida as the Mountain Desert Regional Manager, responsible for Arizona, Colorado and Southwest Texas.

Prior to joining Partida Tequila, Chavez spent 10 years in a variety of different positions within the food and wine industry. "Coming from a Mexican background it is extremely important to me that people get the pleasure of experiencing Partida Tequila as the most authentic expression of premium tequila," says Chavez who worked at Republic Beverage at the distributor level and later as a restaurateur. Most recently, Chavez was employed for four years by Pelham Bay Imports.

"My main priority as a regional sales manager is to put Partida on the map as the most recognized premium tequila," says Chavez. Hailing from the food and wine industry, Chavez says with great enthusiasm, "I want to bring a wine-like approach to Partida. I want to get both the consumer and trade to think of Partida Tequila as a versatile spirit that can accompany various cuisines."

Chavez, one of four children born and raised in San Antonio, TX, relocated with his wife and two children to Arizona in January 2005. Chavez spends his free time golfing, cooking and entertaining with family and friends.

Getting Off to a Serendipitous Start in the State of Washington

March 1st saw the arrival of Partida Tequila to Washington State. Valerie Villalta, Northern California Regional Manager, Jacques Bezuidenhout, Partida Mixologist, Gary Shansby, Founder and Chairman, Mike Jaeger, President and Sofia Partida were all on hand 'stirring' things up at the Partida kick-off.

Bezuidenhout recounts a successful sale that immediately followed the launch of Partida in Washington. "It is quite simple really: the account was a hotel where we were staying. Gary introduced us to the bar manager, Thomas Dodson, we spoke about tequila and cocktails, and we all clicked." According to Bezuidenhout, "Valerie and I returned the following night and spent about an hour with Thomas having him mix us a Partida Margarita and various cocktails using Partida Tequila. The end result, he loved it!"

"You guys have a great team and an incredible product," comments Thomas Dodson, Bar Manager, BOKA Kitchen and Bar in Seattle. "The first night that I put Partida on the shelf I sold almost the entire bottle. Thank you for introducing me to Partida Tequila!"

From the looks of it, Partida is creating quite an impression on Seattle. "We love these sales stories, keep them coming," says Mr. Shansby.

Hello, London calling...

Partida Tequila is crossing the pond for the much anticipated release in London, England this June.

"Finally, we'll be able to get Tequila Partida in London," says Jon Anders Fjeldsrud of Café Pacifico, London's original Mexican cantina. "Looking forward to selling Partida from now on," Fjeldsrud promises.

"London is eager to welcome Partida and we have the video to prove it," says Gary Shansby, chairman and founder, Partida Tequila, who was on hand for the Partida pre-launch event.

Click on the image for footage shot at Café Pacifico.

Upcoming Events

Celebrate Cinco de Mayo with a Partida Margarita. Look for a recap of Partida-sponsored Cinco de Mayo events in our May Spirit Bird Sentinel.

If you would like to be featured in an upcoming issue of the Spirit Bird Sentinel, please forward your sales success stories to newsletter@partidatequila.com. Pictures to go along with your story always help!

Partida Tequila hosted a two-hour consumer dinner on Monday, March 26th at Sportsman Fine Wine & Spirits in Scottsdale, AZ. Sofia Partida conducted a formal tasting for a room of 35 people, demonstrating the fine distinction between Partida Tequila and other tequilas on the market.

"The audience was really in tune with everything being said," says Sofia Partida. "They were eager to know how to pair our different tequilas with various authentic Mexican dishes."

Partida at the Royal Palms

From main course to dessert, Partida Tequila was the perfect complement to the menu at the Royal Palms Resort and Spa. Twenty key bartenders from this prestigious resort in Scottsdale were invited to attend an evening with Partida.

The evening commenced with an introduction to the three tequilas followed by the first course of Snapper paired with Partida Blanco.   Partida Reposado complemented a choice of entrées. Dessert served with fruit was paired with Partida Anejo.  

"Pairing Partida Tequila and Partida cocktails in dinners, cocktail hours and tequila tastings is a great way to have fun and educate audiences about tequila's taste characteristics and versatility," says Sofia Partida.

Londoners forgo traditional spirit as Partida Tequila makes gin scramble

This cocktail created by Dre Masso & Henry Bessant from the World Wide Cocktail Club - London.

100% organic agave nectar perfect complement to Partida Tequila

Agave nectar is a natural sweetener extracted from the heart of the blue agave plant. Because agave nectar has a low glycemic index, it is absorbed slowly into the body which prevents spikes in blood sugar levels. Agave nectar is sweeter than sugar so as much as 2/3 less is needed for sweetening, meaning fewer calories. It is also less viscous than honey, making it more versatile. The sweet, natural flavor of agave nectar is great for baking, sweetening beverages and a multitude of uses in addition to making the Partida Margarita.

The Art of the Margarita

"There are many tall tales as to how the world's most consumed cocktail came about. Many people believe that it evolved from the Sidecar. Just substitute Tequila for Cognac, get rid of the sugar rim and you have the beginnings of a good fiesta!

The traditional Margarita recipe calls for 1 1/2oz Tequila, 3/4oz Cointreau and 1oz of fresh lime juice. Perfectly acceptable, but I prefer to drink my Margarita pure! We present to you, the Partida Margarita. This Margarita has been adapted from the world famous Tommy's Mexican Restaurant recipe that Julio Bermejo and his family have made famous.

The difference between the two recipes is we leave out the secondary liquor (usually Cointreau, Triple Sec or Grand Marnier) as these flavors can interfere with the exceptional taste of Partida Tequila and the clean, crisp taste of fresh-squeezed lime juice.

Instead we add our own Partida Agave Nectar which brings the Partida Tequila (works great with Blanco, Reposado or Añejo) and the lime together and rounds out the combination with a lovely rich sweetness that complements the acidity in the lime.

All in all, we have a Margarita that is fresh, organic and delicious with Partida Tequila coming through with a lovely finish. Two very different Margaritas. Try both and tell us which one you like best. I know which one I will be drinking!"

—Jacques