Vinicio Estrada is the President of Partida Tequila de Mexico, as well as Casa Partida, and lives in Guadalajara, Mexico. He joined the company in 2004. His passion for Partida Tequila has been instrumental in building and managing Partida Tequila's Mexican team. As the head of Partida Tequila's interests in Mexico, Vinicio leads the company's growth in the Mexican market, and serves as a key officer and executive of Partida in the United States and internationally.