Dave Singh, the Partida Director of Brand Development, is a highly regarded premium tequila sales and marketing veteran having led the growth of Gran Centenario for four years at Jose Cuervo International, first as Brand Development Manager and then as Commercial Manager for their Super and Ultra Premium Portfolio for North America. Dave is a tequila enthusiast and an aficionado, having studied at the Academia Mexicana del Tequila in Jalisco as well as a cocktail enthusiast.  Dave is very well-respected for his passion and knowledge within the tightly knit professional tequila community worldwide.