Partida History
The Partida Tequila story begins in 2001. Gary Shansby, noted San Francisco - based marketer and brand builder with Famous Amos Cookies, Mauna Loa Macadamias Nuts, Terra Chips, and Vitamin Water already to his credit, had a long-time wish.a wish to apply his expertise to the development of a premium spirit. This drive, along with his deep love and respect for Mexico, inspired him to immerse himself in Mexico's rich and distinguished Tequila culture.
His findings? The key to a top-quality Tequila is a carefully cultivated supply of blue agave, the source of premium tequila. Through his research into the romantic heritage of Mexico's tequila region, Shansby observed the similarities between tequila and fine wine, another renowned agricultural product.
By sheer luck, Gary met Sofia Partida, the California-based niece of Enrique Partida, the owner of a leading blue agave estate in Amatitan, Jalisco, the birthplace of premium tequilas. That chance meeting launched an intensive three-year project during which the cultivation, cooking, and distillation of Partida Tequila were tirelessly examined. Old traditions were strengthened while new developments were created. The marketing of Partida Tequila was planned to reflect the true heritage, passion and pride of Mexico. Nothing was left to chance.
The end result? The celebrated Partida Tequila.
His findings? The key to a top-quality Tequila is a carefully cultivated supply of blue agave, the source of premium tequila. Through his research into the romantic heritage of Mexico's tequila region, Shansby observed the similarities between tequila and fine wine, another renowned agricultural product.
By sheer luck, Gary met Sofia Partida, the California-based niece of Enrique Partida, the owner of a leading blue agave estate in Amatitan, Jalisco, the birthplace of premium tequilas. That chance meeting launched an intensive three-year project during which the cultivation, cooking, and distillation of Partida Tequila were tirelessly examined. Old traditions were strengthened while new developments were created. The marketing of Partida Tequila was planned to reflect the true heritage, passion and pride of Mexico. Nothing was left to chance.
The end result? The celebrated Partida Tequila.
